World of waxcraft: the weird and wonderful history of Madame Tussauds

Death masks, Voltaire and a near-miss with the guillotine: Marie Tussaud’s incredible journey from housekeeper’s daughter to French Revolution survivor and waxwork queen.

Published: November 24, 2025
AI-generated image of artists working on a wax head.

You’ve heard of Madame Tussauds, right? Of course you have: it’s one of those rare household-name attractions that seemingly everyone has visited. It’s a magical world of waxy wonder; a place where you can pose with presidents, shake hands with sporting legends, schmooze with pop royalty, say hey to Marvel superheroes and secure those all-important selfies with globe-straddling colossi of stage and screen. But did you also know that behind the lifelike celebrity waxworks lies a near-unbelievable origin story, a tale of revolution, royal beheadings and wax-based derring-do that takes us back more than 250 years? We visited Madame Tussauds on Times Square to discover a truth that’s often stranger than fiction. Ready to enter the weird world of Marie Tussaud? Then let’s go…

Early years: A life forged in wax

AI-generated image of Marie Tussaud at work in her studio
This image has been generated by AI

Madame Tussaud was born Marie Grosholz in Strasbourg in 1761. She was just six years old when her father perished in the Seven Years War and her mother spirited her across the border to start a new life in Bern, Switzerland. It’s here, while lodging with a Dr Philippe Curtius (where mom worked as housekeeper), that Marie got her first taste of wax modeling. Curtius, you see, had an interesting side hustle in wax anatomical models and portraits. He took the young Marie on as his protégé, and the rest, as they say, is history. By the end of the 1770s, Marie — now resettled in Paris, where Curtius was following his own wax-based dreams — had casually knocked out a lifelike effigy of the great thinker Voltaire. And her still only a teenager.

Mind your head: Surviving the French Revolution

Marie spent the 1780s modeling celebs like Rousseau and Benjamin Franklin (just think of them as the Harry Styles and Elon Musk of their day), and her rising star began burning brightly enough to catch the attention of the French royal family. This was both a blessing and a curse. To wit: she spent several years acting as a tutor to Louis XIV’s sister at the Palace of Versailles. But it rapidly transpired that the 1780s wasn’t the best time to be associating yourself so closely with the King.

When, in 1789, the French Revolution began, she returned to Paris with her mother. But — considered a royal sympathizer — she was arrested and her head was shaved, ready for execution by guillotine.

Remarkably, she escaped the fate of her former employers by agreeing to produce wax death masks of executed royals and nobles, by way of proving her allegiance to the Revolution. Among her subjects: Robespierre, Marie Antoinette, and Louis XVI himself.

London calling: bringing waxworks to the masses

AI-generated image of Madame Tussaud and her traveling exhibition
This image has been generated by AI

After the Revolution ended, Marie inherited Curtius’s waxwork collection (and her husband François Tussaud’s name) and took her young son Joseph to London in search of fame and fortune. Their gimmick? A mobile waxwork exhibition, which spent 30 years traveling the length and breadth of the UK, popping up here, there and everywhere to wow 18th-century Brits with the Tussauds’ ghoulish selection of waxwork celebs.

Madame Tussaud finally found a permanent home for her works on London’s Baker Street, close to where you’ll find the current museum (and even some genuine early Tussaud works) to this day.

Marie died in 1850 at the ripe old age of 88, having lived longer and achieved more than a great many of her contemporaries. Her legacy lives on in 19 wax museums across four continents. The NYC branch opened in 2000 (a mere 165 years after London), and now houses some 200 figures from the worlds of music, film, sport, politics and beyond.

So… how are the figures made?

Posing with Selena Gomez at Madame Tussauds New York

Things have moved on somewhat from Marie Tussaud’s day, when likenesses were generally created from memory or, worse, from contemporary drawings. But it’s amusing to imagine Voltaire and Marie Antoinette patiently submitting to today’s exacting requirements, which often include an in-person studio sitting for skin, hair and eye color-matching, as well as candid close-up photos galore.

Once a mould has been made for the head, and hot wax poured into it, the real work can begin in earnest: eyes and teeth are added, the face receives several layers of paint (Kardashian-style), and real strands of (ethically sourced!) human hair are inserted individually, then trimmed to the required style. Freckles, scars, birthmarks and even veins are then painted in by hand. This is a process every bit as painstaking, time-consuming and expensive as it sounds (up to £250k per figure, fact fans), but it's why Madame Tussauds’ figures remain head and shoulders above their many imitators.

Madame Tussauds NYC today: get ready for your close-up

Posing with Mariah Carey at Madame Tussauds New York

An appreciation of the history behind Madame Tussauds (as well as all the time and effort that goes into each individual figure) definitely gives you a different perspective when visiting the NYC venue. And it’s hard to argue with likenesses so real they have the power to make you jump (lookin’ at you, Pennywise). There’s a whole host of famous faces to meet, schmooze with and pose alongside, from old-school legends like Elvis and Audrey Hepburn to modern-day superstars — hello Tay-Tay and Harry Styles!

You’ll also encounter movie characters, perhaps most notably in the frankly terrifying Warner Bros. Icons of Terror zone and get hands-on immersive attractions like Andrew Lloyd-Webber’s piano and Brazilian supermodel Alessandra Ambrosio’s catwalk. And who could resist a walk in Mariah Carey’s winter wonderland as you get to experience NYC in all four gloriously picturesque seasons? No-one, that’s who.

And finally… a few fun Madame Tussauds facts

Madame Tussauds in New York

Madame Tussaud’s name will live on in wax forever… or at least until the planet gets too hot and they all melt. And melt some of them already have, although usually on purpose. Let’s wrap up with this and a few more fun facts about Madame T and her mighty legacy.

  1. The Times Square branch of Madame Tussauds opened in 2000, a mere 165 years after Marie Tussaud opened her first permanent site in London.
  2. The oldest exhibit in any of the Madame Tussauds museums around the world resides at the original London gallery: it’s Dr Curtius’s waxwork of Madame du Barry, last mistress of Louis XV, and it dates all the way back to 1765.
  3. The phrase ‘chamber of horrors’ was coined in 1846 by Punch magazine in honor of Madame Tussauds display of gruesome French Revolution relics. 
  4. You can choose to have your own fair hand rendered in wax at Madame Tussauds NYC, making you every bit as important as current residents Donald Trump, Selena Gomez and The Rock.
  5. Many controversial figures including Adolf Hitler have been removed from display and placed in storage over the years, and some particularly notorious former celebs have even been melted down. Modern-day celebs who fall out of fashion are regularly supplanted by up-and-coming new faces. Kardashians, take note. 
  6. At time of writing, there’s a total of 13 separately-styled Taylor Swifts scattered across the global Madame Tussauds museums. In New York, she’s wearing a dress inspired by her Midnights album.

Enjoyed this little slice of New York?

Go even deeper into the waxy world of Madame Tussauds with our complete guide to the Times Square attraction, packed with visitor tips, essential highlights, top photo ops and more.

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Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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NYC’s Lower East Side: Markets, Murals, and More

Ready to dive into one of New York’s most captivating neighborhoods? Lower East Side buzzes with energy, where every block tells a different story. From century-old Jewish delis to hidden speakeasies and street art that bursts with color, the Lower East Side offers more than just great bagels (though, yes, you’ll find those too!). Whether you’re craving fascinating history, mouthwatering eats, or a night out surrounded by NYC locals, this is urban adventure at its finest. Here’s our guide to exploring, eating, and experiencing everything Lower East Side has to offer.    Our can’t-miss Lower East Side picks include:  Lower East Side Food and Culture Walking Tour by Top Dog Tours  The Tenement Museum  Katz’s Delicatessen  Essex Market  Street Art Safari  Russ & Daughters Café and Shop  Visit to Mercury Lounge  Museum at Eldridge Street  Rooftop Drinks at The DL  Economy Candy  Lower East Side Food and Culture Walking Tour by Top Dog Tours  If you want a crash course in everything this neighborhood is famous for, start here. The Lower East Side Food and Culture Walking Tour isn’t just about eating—though, yes, there’s a lot of delicious sampling involved. Think of it more like time travel with snacks. Passionate guides introduce you to classic delis, Jewish bakeries, fresh dumpling counters, and much-loved pickles stands, sharing stories about generations of immigrant families who shaped the area’s character. Expect stops at legendary eateries (sometimes even with owner stories), tastings of knishes, bagels, possibly even a fresh pastrami sample, and loads of insight into how the Lower East Side became New York’s ultimate culinary crossroads.  Beyond the bites, this walking tour winds through alleys covered in vibrant murals and architectural treasures you’d miss on your own. Every block reveals another fascinating tale—from pushcart vendors to punk rockers. Whether you’re curious about bagel origins or want to hear how the neighborhood turned into a street art canvas, this tour delivers both flavor and local color in every sense. Come hungry, leave with a full belly, new friends, and a love for the Lower East Side’s flavorful heritage.  The Tenement Museum  Peek behind the tenement doors and you’ll discover the real stories that built modern New York. The Tenement Museum isn’t your typical museum—it’s a living history experience set inside meticulously recreated apartments on Orchard Street. Walk through rooms that once housed Jewish, Italian, Irish, and Chinese families, and listen as costumed guides bring their struggles, dreams, and recipes to life. You’ll touch the banisters, see the original wallpaper, and step onto floorboards worn by over a century of families.  The immersive tours transport you from 19th-century sweatshops to 1960s Puerto Rican kitchens. Always inclusive, always authentic—expect moving stories about survival, determination, and the everyday joys of city life. If you love connecting with NYC’s roots (and maybe shedding a tender tear or two), this is one for the memory books. Plus, since you’re just steps from bustling Orchard Street, you’re perfectly set up to segue into lunch at a classic deli or bakery right afterward.  Essex Market  For over a century, Essex Market has been the neighborhood’s place to shop, eat, and connect. Freshly modernized in a new, spacious home, this market is a maze of food stalls where New Yorkers come for everything from organic produce to Ecuadorian pastries. Stroll past artisan cheese counters, taste Colombian arepas, or snag a wedge of the city’s best baklava. There’s even a cozy area where community events and live culinary demos take place—so you can watch local chefs in action.  The market’s variety mirrors the neighborhood’s diversity: every aisle introduces you to a new flavor or specialty. We find ourselves returning for the creamy lox spread at Shopsin’s, the dream-worthy handmade pasta at Samesa, and the vegan treats at Body & Soul. Come lunch, you might be sampling Vietnamese pho one minute and New Orleans-style po’boys the next. The high-energy, communal seating guarantees you’ll rub elbows with locals, and the friendly vendors are always ready to recommend their favorite bites.  Street Art Safari  Lower East Side functions as an everchanging outdoor gallery—turn any corner and you’re likely to find a wall, mailbox, or even a sidewalk mural painted by an up-and-coming artist. Loud, expressive, and incredibly photogenic, the street art here tells the neighborhood’s story in color and pop culture references. Want to dig deeper? Join a local street art tour or simply arm yourself with a camera and wander side streets like Rivington, Ludlow, and Bowery.  On your stroll, you’ll spot works that tackle everything from hip-hop legends to social justice—sometimes tagged in a day, sometimes painstakingly planned. Long-standing murals by Shepard Fairey and Buff Monster coexist with new faces. We always recommend popping by the intersection of Houston Street and Bowery for larger-than-life commissions that rotate seasonally. To really up your game, stop by the First Street Green Art Park, where you can even contribute to community projects. Every mural comes with a story, and you’ll quickly understand why this neighborhood attracts creative minds from all over.  Russ & Daughters Café and Shop  There’s a reason food lovers—both locals and out-of-towners—make pilgrimages to Russ & Daughters. This family-run business traces its roots back more than a hundred years, when Jewish immigrants introduced NYC to a world of smoked fish, bagels, and silky schmears. Pop into the original shop on Houston Street for a classic to-go experience—the line moves fast—or settle into the charming Russ & Daughters Café nearby for a slower-paced breakfast.  Bagel platters arrive with hand-carved nova, pickled herring, and surprisingly addictive chopped liver. Try the classic "Board" with bagel, cream cheese, tomato, and their signature smoked salmon—or, if you're feeling bold, sample the super-savory caviar menu. It’s retro in the best possible way, with counters gleaming and waitstaff in traditional diner whites. The space buzzes with families, foodies snapping photos, and regulars debating the merits of sable vs. sturgeon. If you love flavor with history, this is your breakfast or brunch jackpot.  Catch a Show at Mercury Lounge  After your daytime exploring, head over to Mercury Lounge for a taste of New York’s legendary music scene. This intimate venue tucked into East Houston Street has launched careers—The Strokes, LCD Soundsystem, and Norah Jones all got their start here. The vibe is authentic, with exposed brick walls, cozy booths, and a crowd that’s passionate about discovering the next big thing.  Live music happens nearly every night of the week, cutting across all genres: rock, indie, pop, and emerging electronic acts. Tickets are affordable and the bar is well-stocked. It’s a place where you feel plugged right into the city’s creative pulse, whether you’re dancing up front or kicking back with a drink at the bar. Even if you’re not familiar with the night’s band, you’re in for an experience that captures Lower East Side’s restless, retro-modern spirit.  Museum at Eldridge Street  Calling all lovers of history, architecture, and quiet wonder—the Museum at Eldridge Street welcomes you inside a meticulously restored 19th-century synagogue that sits right in the heart of the Lower East Side. Step through the doors, and you’re greeted by soaring stained glass, intricate woodwork, and the palpable sense of community that shaped this neighborhood long before trendy cafes hit the scene. The museum weaves together stories of Jewish immigrants who gathered, worshipped, and built new lives here, and the guides are gifted storytellers who’ll take you on a journey through cultural and architectural transformations.  The showstopper is undoubtedly the dazzling rose window—a kaleidoscope of color that bathes the sanctuary in light, especially magical on a sunny afternoon. Docent-led tours combine moving accounts of families past, spirited explanations of religious customs, and a sprinkling of local gossip from the turn of the last century. Throughout the year, you’ll also find concerts, holiday tours, and hands-on activities for kids, all set within this beautifully preserved treasure. Even for those who’ve seen plenty of religious sites, the warm welcome and quiet majesty at Eldridge Street make it stand out.  Economy Candy  Chocolate coins, rainbow jelly beans, vintage sweets from nearly every decade—Economy Candy is pure joy for your inner kid (and any actual kids tagging along). Family-run since 1937, this delightfully packed shop has shelves bursting with treats from around the world. You’ll rediscover retro favorites like Charleston Chews and Bazooka gum, alongside modern craft chocolate bars and quirky NYC-themed candy tins.  The interior is an explosion of color and nostalgia with bins, barrels, and whimsical displays everywhere you turn. The staff is warm and ready with recommendations, whether you’re hunting for the sour strips your grandmother loved or wild new gummies to take home as souvenirs. It’s easy to lose track of time and even easier to walk out with a bag brimming with goodies. For an authentic Lower East Side keepsake—sweet, surprising, and a little bit old-school—Economy Candy is a must.    There you have it—NYC’s most eclectic neighborhood, served up with history, color, flavor, and a dash of downtown swagger. Whether you’re snacking on classic bagels, diving into local stories at the Tenement Museum, or dancing under the stars at The DL, Lower East Side proves that New York pulls off magic—and more than a little bit of mischief—at every turn. Trust us, you’ll leave wishing you had another day to try it all over again.    Enjoyed this? Check out travel tips from real New Yorkers, and all the other neighborhoods you should explore on your trip!    Step up your sightseeing with The New York Pass®  We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets.     See more, do more, and experience more with The New York Pass® – just choose a pass to get started!    
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Times Square Unlocked: Explore Near Madame Tussauds

You’ve partied with pop icons, grinned with superheroes, and maybe even out-posed a few presidents at Madame Tussauds New York. But the fun doesn’t stop when you step back onto West 42nd Street! Step into the neon heart of Times Square and you’ll find even more ways to make your NYC trip sensational—think sky-high views, secret speakeasies, world-class shows, and snacks worth a standing ovation. Whether you’re traveling with friends, family, or flying solo, the area around Madame Tussauds puts you at the center of the city’s biggest excitement. Here’s your must-do list for making every Midtown moment count.    Our fave things to do near Madame Tussauds:  Top of the Rock  Broadway and Times Square Tour by Experience First  RiseNY  The Museum of Broadway  Bryant Park  Ellen’s Stardust Diner  The Beast Speedboat Ride  The New York Public Library  Koreatown Eats  Radio City Music Hall Tour Experience  Top of the Rock: Take Your Selfies Sky-High  If you loved photos with the stars at Madame Tussauds, just wait until you’re 70 floors up at Top of the Rock! This legendary observation deck at Rockefeller Center offers show-stopping, 360-degree views—Central Park’s greenery to the north, a glowing Empire State Building to the south, and Manhattan’s hustle humming far below.  The vibe is pure “main character” energy: wedding proposals, happy reunions, legs dangling off the edge for the ultimate photo. There’s room to soak it all in, with indoor and outdoor viewing decks and plenty of space for that envy-inducing skyline selfie. Sunset is especially dazzling, so time your visit for golden hour if possible.  RiseNY: NYC’s Ultimate Flying Theater Experience  Right around the corner, RiseNY delivers thrills (without standing in line for a rollercoaster). This immersive attraction starts with a museum of New York’s most iconic pop culture moments before strapping you in for a soaring, flight simulation over the city’s sights.  You’ll hang above the city in front of a soaring screen—wind, mist, scents, and music included. It’s part inspiring, part “how did they do that?!” and 100% unique to the Big Apple. Come for a rush that rivals any blockbuster; leave with a fresh dose of city pride.  The Museum of Broadway: The Backstage Pass You Always Wanted  For anyone who’s ever imagined themselves under the marquee lights, The Museum of Broadway is pure joy. Dive into the shows, stories, and costume closets of New York’s legendary theater scene, from historic icons to modern-day hits.  The crowd is always buzzing—from superfans to visitors discovering Broadway’s magic for the first time—and the interactive exhibits practically beg for photos and singalongs. Original set pieces, famous costumes, and playful photo ops make this a must for musical lovers and anyone craving a bit of glitz and glam.  Bryant Park: Midtown’s Outdoor Playground  Just a few blocks east, Bryant Park offers a leafy oasis in the city’s concrete core. You’ll find office workers reclining in chairs, chess matches under the trees, and seasonal surprises—think winter skating or summer movie nights.  Grab a gelato, snag a table, and soak up the relaxed pace. Bonus: Bryant Park surrounds the stunning New York Public Library (worth a quick peek for those Insta-ready marble lions). It’s the perfect way to hit pause before the bright lights pull you back in.  Ellen’s Stardust Diner: Singing, Dancing, and Serious Sandwiches  If your crew is hungry and in show-tune mode, Ellen’s Stardust Diner is half diner, half Broadway audition. Singing waitstaff belt favorite hits between milkshakes and meatloaf, and the vibe is pure joy. Expect big crowds, big voices, and even bigger portions.  Order a classic burger, a sky-high stack of pancakes, or their legendary mac and cheese. There’s nothing subtle about it—just entertainment and NYC kitsch, bite after bite.  The New York Public Library: A Historic, Instagram-Famous Haven  It’s not just a library—it’s a grand, marble-palace creation that’s starred as the backdrop for everything from movies to wedding shoots. Duck inside to cool off, explore vast reading rooms, and snap a photo with the famous lions, Patience and Fortitude.  The library offers a calm, inspiring retreat—and often houses fascinating free exhibits on NYC history and culture. There’s a quiet buzz that feels worlds away from Times Square, but it’s only a short stroll from Madame Tussauds’ door.  Koreatown Eats: Sizzle, Snacks, and Sweet Treats  A ten-minute walk south drops you in Koreatown: Midtown’s 24-hour culinary playground. Hop from BBQ hotspots with table grills to bubble tea shops, late-night bakeries, and karaoke dens. Try crispy fried chicken at Pelicana or classic bibimbap at BCD Tofu House, then wind down with “snow ice” or mochi donuts at one of the neighborhood’s dessert caves.  The mood is always lively, with groups of friends, families, and after-work crowds devouring spicy, sizzling feasts. Go hungry—and stay for a nightcap and some people-watching.  Radio City Music Hall Tour Experience: Legendary Lights, Real Magic  Finish your Midtown adventure with backstage wonder at Radio City Music Hall. This Art Deco temple is just a pleasant stroll north, and the guided tour is the ultimate pass to New York’s showbiz secrets. You’ll see grand lobbies, historic murals, and, if luck is on your side, a Rockette or two rehearsing those perfect kicks.  The décor is jaw-dropping; the history, endlessly fascinating. If you’re a fan of glamour, music, or jaw-dropping stages, it’s a can’t-miss finale before you dive back into the neon.    From Midtown’s wild energy to its hidden cozy corners, there’s so much more to discover right outside Madame Tussauds. Whether you’re chasing Broadway dreams, bites, or skyline scenes, staying a little longer means turning a wax museum visit into an epic NYC day you’ll never forget!    Enjoyed this? Check out the top music spots in the city, or make the most of your visit to Brooklyn!    Step up your sightseeing with The New York Pass®  We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets.     See more, do more, and experience more with The New York Pass® – just choose a pass to get started!      
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