World of waxcraft: the weird and wonderful history of Madame Tussauds

Death masks, Voltaire and a near-miss with the guillotine: Marie Tussaud’s incredible journey from housekeeper’s daughter to French Revolution survivor and waxwork queen.

AI-generated image of artists working on a wax head.

You’ve heard of Madame Tussauds, right? Of course you have: it’s one of those rare household-name attractions that seemingly everyone has visited. It’s a magical world of waxy wonder; a place where you can pose with presidents, shake hands with sporting legends, schmooze with pop royalty, say hey to Marvel superheroes and secure those all-important selfies with globe-straddling colossi of stage and screen. But did you also know that behind the lifelike celebrity waxworks lies a near-unbelievable origin story, a tale of revolution, royal beheadings and wax-based derring-do that takes us back more than 250 years? We visited Madame Tussauds on Times Square to discover a truth that’s often stranger than fiction. Ready to enter the weird world of Marie Tussaud? Then let’s go…

Early years: A life forged in wax

AI-generated image of Marie Tussaud at work in her studio
This image has been generated by AI

Madame Tussaud was born Marie Grosholz in Strasbourg in 1761. She was just six years old when her father perished in the Seven Years War and her mother spirited her across the border to start a new life in Bern, Switzerland. It’s here, while lodging with a Dr Philippe Curtius (where mom worked as housekeeper), that Marie got her first taste of wax modeling. Curtius, you see, had an interesting side hustle in wax anatomical models and portraits. He took the young Marie on as his protégé, and the rest, as they say, is history. By the end of the 1770s, Marie — now resettled in Paris, where Curtius was following his own wax-based dreams — had casually knocked out a lifelike effigy of the great thinker Voltaire. And her still only a teenager.

Mind your head: Surviving the French Revolution

Marie spent the 1780s modeling celebs like Rousseau and Benjamin Franklin (just think of them as the Harry Styles and Elon Musk of their day), and her rising star began burning brightly enough to catch the attention of the French royal family. This was both a blessing and a curse. To wit: she spent several years acting as a tutor to Louis XIV’s sister at the Palace of Versailles. But it rapidly transpired that the 1780s wasn’t the best time to be associating yourself so closely with the King.

When, in 1789, the French Revolution began, she returned to Paris with her mother. But — considered a royal sympathizer — she was arrested and her head was shaved, ready for execution by guillotine.

Remarkably, she escaped the fate of her former employers by agreeing to produce wax death masks of executed royals and nobles, by way of proving her allegiance to the Revolution. Among her subjects: Robespierre, Marie Antoinette, and Louis XVI himself.

London calling: bringing waxworks to the masses

AI-generated image of Madame Tussaud and her traveling exhibition
This image has been generated by AI

After the Revolution ended, Marie inherited Curtius’s waxwork collection (and her husband François Tussaud’s name) and took her young son Joseph to London in search of fame and fortune. Their gimmick? A mobile waxwork exhibition, which spent 30 years traveling the length and breadth of the UK, popping up here, there and everywhere to wow 18th-century Brits with the Tussauds’ ghoulish selection of waxwork celebs.

Madame Tussaud finally found a permanent home for her works on London’s Baker Street, close to where you’ll find the current museum (and even some genuine early Tussaud works) to this day.

Marie died in 1850 at the ripe old age of 88, having lived longer and achieved more than a great many of her contemporaries. Her legacy lives on in 19 wax museums across four continents. The NYC branch opened in 2000 (a mere 165 years after London), and now houses some 200 figures from the worlds of music, film, sport, politics and beyond.

So… how are the figures made?

Posing with Selena Gomez at Madame Tussauds New York

Things have moved on somewhat from Marie Tussaud’s day, when likenesses were generally created from memory or, worse, from contemporary drawings. But it’s amusing to imagine Voltaire and Marie Antoinette patiently submitting to today’s exacting requirements, which often include an in-person studio sitting for skin, hair and eye color-matching, as well as candid close-up photos galore.

Once a mould has been made for the head, and hot wax poured into it, the real work can begin in earnest: eyes and teeth are added, the face receives several layers of paint (Kardashian-style), and real strands of (ethically sourced!) human hair are inserted individually, then trimmed to the required style. Freckles, scars, birthmarks and even veins are then painted in by hand. This is a process every bit as painstaking, time-consuming and expensive as it sounds (up to £250k per figure, fact fans), but it's why Madame Tussauds’ figures remain head and shoulders above their many imitators.

Madame Tussauds NYC today: get ready for your close-up

Posing with Mariah Carey at Madame Tussauds New York

An appreciation of the history behind Madame Tussauds (as well as all the time and effort that goes into each individual figure) definitely gives you a different perspective when visiting the NYC venue. And it’s hard to argue with likenesses so real they have the power to make you jump (lookin’ at you, Pennywise). There’s a whole host of famous faces to meet, schmooze with and pose alongside, from old-school legends like Elvis and Audrey Hepburn to modern-day superstars — hello Tay-Tay and Harry Styles!

You’ll also encounter movie characters, perhaps most notably in the frankly terrifying Warner Bros. Icons of Terror zone and get hands-on immersive attractions like Andrew Lloyd-Webber’s piano and Brazilian supermodel Alessandra Ambrosio’s catwalk. And who could resist a walk in Mariah Carey’s winter wonderland as you get to experience NYC in all four gloriously picturesque seasons? No-one, that’s who.

And finally… a few fun Madame Tussauds facts

Madame Tussauds in New York

Madame Tussaud’s name will live on in wax forever… or at least until the planet gets too hot and they all melt. And melt some of them already have, although usually on purpose. Let’s wrap up with this and a few more fun facts about Madame T and her mighty legacy.

  1. The Times Square branch of Madame Tussauds opened in 2000, a mere 165 years after Marie Tussaud opened her first permanent site in London.
  2. The oldest exhibit in any of the Madame Tussauds museums around the world resides at the original London gallery: it’s Dr Curtius’s waxwork of Madame du Barry, last mistress of Louis XV, and it dates all the way back to 1765.
  3. The phrase ‘chamber of horrors’ was coined in 1846 by Punch magazine in honor of Madame Tussauds display of gruesome French Revolution relics. 
  4. You can choose to have your own fair hand rendered in wax at Madame Tussauds NYC, making you every bit as important as current residents Donald Trump, Selena Gomez and The Rock.
  5. Many controversial figures including Adolf Hitler have been removed from display and placed in storage over the years, and some particularly notorious former celebs have even been melted down. Modern-day celebs who fall out of fashion are regularly supplanted by up-and-coming new faces. Kardashians, take note. 
  6. At time of writing, there’s a total of 13 separately-styled Taylor Swifts scattered across the global Madame Tussauds museums. In New York, she’s wearing a dress inspired by her Midnights album.

Enjoyed this little slice of New York?

Go even deeper into the waxy world of Madame Tussauds with our complete guide to the Times Square attraction, packed with visitor tips, essential highlights, top photo ops and more.

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Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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School Trip Attractions in New York

Teachers, assemble! Are you looking to take your kids on a trip to New York? Are you hoping they'll learn more than a textbook will ever teach them? Do you simply need to get out of the classroom before you have a nervous breakdown? Never fear; we're here with our recommendations for the best school trip attractions in New York! Read on, and get inspired; the children are our future, after all. Including: Empire State Building 9/11 Memorial and Museum American Museum of Natural History Statue of Liberty and Ellis Island The Museum of Modern Art and more! Higher State of Learning The Empire State Building is one of New York's most famous landmarks, and that alone may be enough to take your class there. The views from the 86th floor are breathtaking, and let you look down on the entire city. But there's learning to be had there too, thanks to the building's new interactive museum. 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