New York for witches, wizards and magic-obsessed muggles

New York might not have Diagon Alley (yet), but look closely, and the city is full of magic. From wizard-approved shops and Fantastic Beasts filming locations to old libraries, hidden symbols and enchanting attractions, this is a city that rewards the magically curious.

Published: December 23, 2025
harry potter butterbeer experience

New York is chaotic, theatrical and a little bit unreal – which already feels very on-brand for a wizarding adventure. It’s also the setting for ‘Fantastic Beasts and Where to Find Them’, home to an official Harry Potter shop and packed with buildings that look like they were designed by someone definitely in possession of a magic wand. 

If you’re visiting with a love of magic, fantasy or the Wizarding World of Harry Potter specifically, this guide will help you track down the most bewitching corners. 

The Harry Potter Shop New York (aka magic HQ) 

Let’s start with the obvious, and arguably the crown jewel. 

The Harry Potter Shop New York, just off Fifth Avenue, is the largest wizarding shop in the world, and yes, it’s every bit as exciting as it sounds. Wand displays, Honeydukes, house merchandise galore – you’ll want to give yourself time here. 

The Butterbeer Bar Experience 

Included with New York Pass, the Butterbeer Bar Experience is an absolute must. You’ll step inside the bar area and enjoy the famous wizarding drink (non-alcoholic, sweet and dangerously drinkable) while soaking up the immersive details around you. 

It’s one of those moments where you forget you’re in Midtown Manhattan and not sitting in a cosy café in Hogsmeade. 

See our complete guide to find out more about the Harry Potter Butterbeer Experience! 

harry potter store butterbeer

Just a magic-loving girl, living her sweet treat-filled best life!

Fantastic Beasts filming locations to spot in the wild 

If you’ve watched ‘Fantastic Beasts and Where to Find Them’, you’ve already seen lots of magical New York – you just might not have realised it. 

Woolworth Building – MACUSA headquarters 

Location: 233 Broadway, Lower Manhattan 

This one’s the big hitter. The stunning Woolworth Building doubled as the exterior of MACUSA (Magical Congress of the United States of America). 

With its neo-Gothic detailing and towering silhouette, it genuinely looks like it belongs in the wizarding world. While you can’t freely wander inside, seeing it from the street is more than enough to appreciate why filmmakers chose it, and obviously, snap some photos! 

If wizarding politics were real, this is exactly where they’d be handled. 

City Hall Park – magical chaos in plain sight 

Location: Lower Manhattan 

Several scenes were filmed around City Hall Park, where magical disturbances unfold against very ordinary New York backdrops. That contrast, spells and creatures in a recognisably everyday space, is part of what makes ‘Fantastic Beasts’ feel so excitingly mysterious. 

It’s a great place to wander, sit for a moment and imagine Newt Scamander chasing a niffler coming into view. 

Lower Manhattan streets – blink-and-you’ll-miss-it wizardry 

Location: Financial District / Civic Center 

Much of ‘Fantastic Beasts’ used the streets of Lower Manhattan for exterior shots, background action and transitions. Walking through this area, the architecture still feels early-20th-century enough to match the film’s 1920s setting. 

It’s one of those “I didn’t realise this was filmed here” moments, until you start recognising corners, façades and street layouts from the film. 

Brooklyn Heights Promenade – magical views (minus the CGI) 

Location: Brooklyn Heights 

While not a major action location, Brooklyn Heights was used for scenic establishing shots. The promenade offers sweeping views of Lower Manhattan that feel cinematic even without the magical creatures flying past. 

It’s a quieter, more atmospheric stop – perfect for Fantastic Beasts fans looking for moody cityscapes instead of blockbuster big shots. 

woolworth building new york

The Woolworth building aka MACUSA

The New York buildings that feel like fantasy 

The New York Public Library  

If any building in New York feels magical, it’s this one. 

The New York Public Library looks like it should contain enchanted manuscripts, secret passageways and at least one cursed object. Inside, it’s calm, grand and reverent – a place that makes you instinctively whisper. 

Grand Central Terminal 

At first glance, Grand Central is “just” a train station. But look again and you’ll notice: 

  • The celestial ceiling (constellations included) 

  • Whispering Gallery acoustics that feel… suspiciously magic 

  • Hidden passageways and staircases everywhere 

It’s exactly the kind of place where a magical entrance could exist and everyone would walk past it daily without noticing. Very muggle of us. 

grand central station

Looks pretty magic to me!

Museum of Broadway: theatrical magic counts 

While not strictly wizarding, the Museum of Broadway absolutely earns its place here. Theatre is its own kind of magic – illusions, transformations, stories told in the dark. Not to mention the magical shows themselves. 

If you love fantasy worlds, elaborate costumes and behind-the-scenes secrets, this attraction (included with New York Pass) scratches the same itch as a good spellbook and features enough sparkly costumes to fill any Yule Ball.  

Find out more about the Museum of Broadway in our complete guide

Old New York, hidden symbols and accidental magic 

Part of the fun of magical New York is simply looking up. Top magical intrigues to lookout for: 

  • Ornate gargoyles 

  • Art Deco symbols 

  • Buildings that look far older (or stranger) than their neighbours 

Areas like Greenwich Village and Lower Manhattan feel especially atmospheric – perfect for wand-waving walks, even if your wand is just a coffee cup. 

museum of broadway

You can't convince me Broadway shows aren't at least a little bit magic!

Is New York secretly magical? 

Officially? No. 

Unofficially? Absolutely yes. 

Between wizarding shops, film locations, enchanted-looking libraries and buildings that feel one magic word away from revealing their secrets, New York is a dream destination for witches, wizards and curious muggles alike. 

And if you end your day sipping Butterbeer in Midtown, wand purchases tucked under your arm, quietly wondering if MACUSA is watching – congratulations. You’ve found magical New York.  

Enjoyed this little slice of New York?  

Take your trip to the next level with our complete guide to the Empire State Building or check out our complete guide to Circle Line Sightseeing, all filled with visitor hacks and money-saving tips.  

With The New York Pass®, you can skip the stress and save big on Empire State Building tickets plus dozens of other must-see attractions, all with one easy-to-use pass.  

🗽 Don't explore the Big Apple without this  
💰 How much can you really save in NYC?  

Alice Padfield
Alice Padfield
Content Manager

Alice is a copywriter in the Content team at Go City®, where she combines her love for travel, literature, food and theatre to craft inspiring content for cultural explorers. From blog articles to TikToks, she creates engaging stories that help travellers uncover hidden gems and must-see spots in every city. Passionate about exploring new destinations, Alice shares her discoveries to help others curate unforgettable itineraries.

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RiseNY and Beyond: Top Midtown NYC Experiences Not to Miss

You’ve just looped, swooped, and soared above New York at RiseNY, and that adrenaline rush is hard to beat! But in Midtown Manhattan, the excitement is only just taking off. Thanks to its location smack in the middle of the action, RiseNY is your gateway to a lineup of legendary attractions, killer eats, and local hidden gems. Whether you want to peer down from record-breaking heights, rub elbows with Broadway royalty, or simply find the perfect pizza slice, you’re in the right spot. Get ready—we’re sharing our favorite things to do near RiseNY, so you can plan a day in NYC that’s packed with fun, flavor, and a few surprises.    Our favorite things to do near RiseNY include:  Madame Tussauds  Museum of Broadway  Bryant Park  Top of the Rock  Times Square & the TKTS Red Stairs  Radio City Music Hall Tour  Central Park  Joe’s Pizza  Shake, Rattle & Roll Dueling Pianos Show  Madame Tussauds: Meet the Famous Faces  Just steps from RiseNY, Madame Tussauds lets you walk the red carpet and brush arms with wax royalty—no velvet rope required! This multi-level wax museum is a wild mix of history, pop culture, and pure fun. You can pose with music legends, Hollywood A-listers, sports heroes, and political powerhouses. They’ve even dedicated zones to Marvel superheroes and Broadway showstoppers, so both kids and grown-up super-fans find plenty to get starstruck about. The interactive experiences (think VR games and escape rooms) keep things lively, while the celebrity-themed cocktails at the on-site bar make it a fun adult stop too. The playful, energetic vibe here is contagious!  Museum of Broadway: Backstage, Center Stage, All the Drama  Theater fans, this one's for you. Just a short walk from RiseNY, the Museum of Broadway is a sparkling showcase for all things theater. It’s part history lesson, part Instagram dream, and totally immersive. Trace Broadway’s journey from the 1700s to today, checking out original scripts, Tony-winning costumes, recreated sets, and plenty of jaw-dropping props. Interactive exhibits let you channel your inner star—maybe try your hand at a sing-along, pose in legendary costumes, or see how a musical is staged. We love the warmth and buzz of this space; everyone from die-hard fans to casual culture vultures leaves grinning.  Top of the Rock: Views You’ll Never Forget  After soaring virtually at RiseNY, why not take your sightseeing sky-high for real? Top of the Rock, perched atop 30 Rockefeller Plaza, gives you three levels of observation decks—indoors and out—where you can gaze at the sprawl of Manhattan below. The view of Central Park to the north and the Empire State Building to the south is pure NYC magic, especially at sunset when the city lights flicker on. Its Art Deco styling and relaxed atmosphere make it our pick for that “wow” skyline selfie, and you’ll love the wide open decks (perfect for panoramic snaps without the crowds).  Times Square & the TKTS Red Stairs: The City That Never Sleeps  You can’t be in Midtown without drinking in the neon glow of Times Square—it’s pure New York energy, 24/7. Just a block from RiseNY, wander through the glittering signs, join the swarm of performers, and catch the latest show buzz from costumed characters. Head up the famous TKTS Red Steps for the ultimate people-watching perch. Snap a panoramic selfie, scout out Broadway deals from the ticket booth below, or just soak in the buzz of the crowd. No matter how many times you visit, it’s always a blockbuster.  Central Park: Where the Locals Go to Recharge  When you’re ready to trade Midtown’s bustle for a green escape, Central Park is just a quick cab ride (or a healthy walk) north. It’s sprawling and spectacular in every season—offering winding paths, scenic lakes, and endless spots to relax or get active. Explore iconic photo stops like Bethesda Fountain or Bow Bridge, rent a rowboat at Loeb Boathouse, or watch roller skaters show off their moves on weekends. There’s street theater everywhere, impromptu music, and always something new around the next bend. For New Yorkers and visitors alike, Central Park is that blissful pause in the city’s non-stop motion.  Joe’s Pizza: Grab a Perfect Midtown Slice  All this adventuring is bound to work up an appetite, and Midtown delivers NYC’s classic comfort food—pizza. Joe’s Pizza is a local legend (and a favorite for Broadway cast members on lunch break). Step inside and you’ll spot the signature thin crust pies, bubbling with cheese and sauce and best enjoyed standing at a counter. The atmosphere is effortlessly New York—fast, fun, and no-nonsense. Pro tip: grab a mushroom or pepperoni slice and eat it folded, just like the locals do.  Shake, Rattle & Roll Dueling Pianos Show: The Most Fun You’ll Have All Night  If your crew is ready to keep the party going after dark, dive into Shake, Rattle & Roll Dueling Pianos. It’s part singalong show, part comedy, and all about audience participation. Request your favorite tunes (Broadway numbers absolutely count), join in the laughter, and maybe even end up on stage yourself. The buzz here is upbeat and inclusive, so it’s perfect for groups, date night, or anyone still riding that Midtown energy. The drinks flow, the music doesn’t stop, and you’ll leave humming your favorite hits.    So there you have it—your no-fail plan for making the very most of your time near RiseNY, from thrilling rides and rooftop views to theater, eats, and more. Midtown Manhattan is bursting with unforgettable adventures, all just a quick stroll (or a pizza run) from your RiseNY flight. Happy exploring!    Enjoyed this? Why not learn about Madame Tussauds weird and wonderful history, or explore the city from a different angle?    Step up your sightseeing with The New York Pass®  We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets.     See more, do more, and experience more with The New York Pass® – just choose a pass to get started!      
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Baseball, Bites, and Bronx Magic Near Yankee Stadium

You’re at Yankee Stadium absorbing the endless energy—pinstripes, home runs, the roar of the crowd. But there’s so much more waiting outside those stadium gates! Whether you’re filling the time before first pitch, looking for the city’s tastiest Dominican food, or planning an adventure after the final out, the neighborhoods surrounding Yankee Stadium serve up big Bronx personality and plenty to explore. Here’s how to turn a baseball outing into a legendary New York day.    Our top things to do near Yankee Stadium:  Yankee Stadium Tour  NYC Bus Tour of Bronx, Brooklyn, and Queens by Experience First  Bronx Museum of the Arts  The Bronx Brewery  Grand Concourse Art Deco Walk  New York Botanical Garden  Bronx Terminal Market  Arthur Avenue (Bronx’s Little Italy)  Joyce Kilmer Park  Feeding Tree restaurant  Yankee Stadium Tour: Go Beyond the Bleachers  Even if you’ve scored game tickets, nothing gets you closer to Yankee history than the official stadium tour. Go behind the scenes and step into the hallowed Monument Park, peek inside the Yankees’ museum, and even snap a selfie from the dugout. Expert guides share stories—from Babe Ruth legends to modern-day walk-offs—that’ll have both superfans and casual visitors cheering.  The vibe is pure baseball magic, but the museum’s memorabilia—from championship rings to old seats—adds a touch of nostalgia. There’s a reverence for the past and plenty of trivia you can casually drop at your next watch party. And yes, the team shop has every cap and pinstripe jersey you’ll ever need.  NYC Bus Tour of Bronx, Brooklyn, and Queens by Experience First: A 3-Borough Adventure  Want to make the most of your Bronx visit? Hop on an NYC Bus Tour of Bronx, Brooklyn, and Queens by Experience First. The Bronx portion rolls past Yankee Stadium and into local neighborhoods packed with murals, music history, and authentic New York flavor.  You’ll get stories, hidden gems, and plenty of insider knowledge—all from guides who live for showing off their city. It’s the kind of tour where “Wow, I never knew that!” comes up again and again, and it’s perfect if you want to see more of NYC than just Manhattan. Expect a diverse crowd, fun stops, and that satisfying “now I get it” feeling.  Bronx Museum of the Arts: Creative, Free, and Full of Bronx Spirit  Just ten minutes from the stadium, the Bronx Museum of the Arts is one of NYC’s most dynamic art spaces—with free admission! The museum champions contemporary artists from diverse backgrounds, so you might find bold street art, photography exploring city life, or installations that challenge and inspire.  The light, open galleries are welcoming, and there’s always something fresh: rotating exhibitions, community projects, and events with local artists. It’s a great way to feel the creative pulse of the Bronx and see work you won’t find anywhere else in the city.  Grand Concourse Art Deco Walk: Architecture and Nostalgia  Craving a stroll that mixes art, history, and urban eye candy? Grand Concourse, just steps from Yankee Stadium, is NYC’s answer to the Champs-Élysées—if the Champs had more pizzazz and pastel buildings. This 5-mile boulevard is studded with gorgeous 1930s Art Deco apartment blocks and painted medallions above the facades.  Take a self-guided walk (use your phone for building backstories!) and spot treasures like the Conrad B. Duberstein U.S. Courthouse or the legendary Loew’s Paradise Theater. The vibe is cinematic and deeply local: classic cars, tree-lined streets, and locals heading to mom-and-pop bakeries. Bring a camera and an appetite for hidden history.  New York Botanical Garden: Nature’s Bronx Oasis  Ready for a reset? The New York Botanical Garden is a 15-minute subway ride from Yankee Stadium but worth every second. This world-class garden boasts 250 acres of tranquility: winding trails, sparkling waterfalls, and glass conservatories stuffed with rare orchids and rainforest plants.  If you’re lucky, you’ll visit during one of their art-in-the-garden exhibits or the famous spring Orchid Show. There’s a peaceful energy to the place, and families, couples, or solo explorers all find their groove among the blooms.  Bronx Terminal Market: Shopping, Snacks, and Skyline Views  A quick stroll from the stadium, Bronx Terminal Market is your go-to for retail therapy or pre-game fueling. The vibe is part-mall, part-dining hub, with shops like Target, Marshalls, and Best Buy plus a food court offering everything from tacos and sushi to that always-needed iced coffee hit.  The outdoor walkways serve up perfect Harlem River and city skyline views—unexpected and totally worth a stop for a post-game sundae or selfie.  Joyce Kilmer Park: Green Space and Ballpark Views  You don’t have to leave the area for a dose of outdoors. Joyce Kilmer Park sits right across from Yankee Stadium, offering leafy lawns, benches for people-watching, and a gorgeous view of the stadium itself. Named after the poet, the park is a favorite of families and pre-game picnickers, and the vibe is New York casual—kids playing, neighbors chatting, city birds in the trees.  It’s also home to the stunning Lorelei Fountain, a real photo-op and a piece of city history that makes for a perfect, peaceful break from stadium hustle.  Feeding Tree Restaurant: Legendary Jamaican Flavors  Want to eat like a local legend? Feeding Tree is just a block away from the stadium and loved by generations of Yankees players. The smells of jerk chicken and curry goat pour out the front door, and every plate comes with a side of perfectly cooked plantains and reggae vibes.  Try the oxtail stew or the spicy beef patties—each dish packed with flavor and made with heart. The space is simple and welcoming, the vibe unfussy, and you’ll instantly feel part of the neighborhood’s pulse. It’s proof that sometimes the best meal of your day is the one you never planned in advance.    Between home runs and hero sandwiches, murals and museums, the area around Yankee Stadium puts the Bronx’s soul on full display. Whether you’re chasing art, flavor, local color, or a leafy park break, you’ll find enough here to turn any baseball afternoon into a full-blown New York City adventure.    Enjoyed this? Check out our complete guide to NYC’s famous MoMA, and go see the sights from the heavens.     Step up your sightseeing with The New York Pass®  We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets.     See more, do more, and experience more with The New York Pass® – just choose a pass to get started!      
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