Everything you need to know about The New York Pass®

Exploring the Big Apple? A New York Pass is your ultimate sightseeing sidekick, helping you save money while hitting all your must-see attractions!

By <a href="#author-bio">Alice Padfield</a>
By Alice Padfield
Published: April 23, 2025
new york attractions collage with 100+

Exploring the Big Apple? A New York Pass is your ultimate sightseeing sidekick, helping you save money while hitting all your must-see attractions 

Plus, with our extensive lineup and range of pass options, you’ll discover some hidden gems along the way too! 

Here’s everything you need to know about using a pass, from activation to pro tips for making the most of your visit. 

How does the New York Pass® work? 

First things first: what is The New York Pass?  Well, there are a few different pass types, but they’re all digital sightseeing passes which give you access to 100+ attractions and experiences across the city. 

Instead of buying individual tickets, you pay once and then use your pass to visit as many included experiences / choices as you like. Handy, right?

Buying & activating your pass

new york pass on a mobile phone

  1. Purchase online – buy your pass through our official website or app for the best price and dedicated customer service.  

  1. Download the app and sync your pass – your pass lives in the Go City app, making it easy to scan at attractions. You’ll get a magic link in your confirmation email to add your pass to the app. The app also contains key info about each attraction, including opening hours and reservation requirements (if there are any).  

  1. Activate your pass – your pass is activated when it gets scanned for entry at your first attraction, easy. 

Using your pass on the day

Using The New York Pass is as simple as showing your phone at the entrance of an attraction and staff there scanning the pass. Then you’re in! No more scrolling through months of emails for a load of individual e-tickets! 

Which attractions are included?

collage of NY attractions

With over 100 attractions, The New York Pass gives you access to some of the city's most famous landmarks, exciting experiences, and local favorites.  

Here are just a few highlights: 
 

Whether you're after stunning skyline views, world-class museums, or unique local experiences, you'll find plenty to explore and enjoy. 

Plan ahead to maximize your time 

trip planning tool image

NYC is big, and you don’t want to waste time stuck in the subway sweating any more than you have to. Group attractions by neighborhood to make your sightseeing more efficient. 

We know, we know, not everyone has that planning gene. If that’s you, then let our free trip planning tool do the scheduling for you. Just pick what you want to see and how many days you have, and it will map out your itinerary, show you how to get everywhere and collate all your attraction details in one place. Now you’ve really got no excuse!

Tips & tricks for making the most of your pass 

Want to get the most value out of your New York Pass? Here are our top insider tips to make your experience seamless.  

1. Start early 

Most attractions open around  9–10 AM. The earlier you start, the more you can fit into your day. Since your pass counts down in calendar days (if you have The New York Pass), activating it early means you’ll get the most sightseeing time possible. 

2. Check for reservations 

Some attractions (like the Empire State Building) require advance reservations. All the details on how to book are in the app, so be sure to check before heading out. 

3. Mix & match attractions 

Pair iconic experiences with hidden gems. Sure, you’ll want to see the Statue of Liberty, but why not also check out the Museum at Eldridge Street or St Patrick’s Cathedral?  A mix of famous spots and off-the-beaten-path attractions makes for a well-rounded trip. 

4. Use the app’s interactive map 

The Go City app has a built-in map showing nearby attractions, making it easy to plan on the go. If you find yourself with unexpected free time, check out what’s close by and make the most of your pass. 

5. Remember, it’s a numbers game! 

The more you see, the more you save—it’s that simple, with a New York Pass! To get the best value, aim to visit at least 2-3 attractions per day. A single attraction ticket in NYC can cost upwards of $40, so hitting multiple stops quickly adds up to huge savings. 

Reservations required? No problem! 

Some of NYC’s top attractions require reservations—but don’t worry, booking is easy via the Go City app and all the information you’ll need is in there. 

We’re kind of popular, but don’t just take our word for it…

Check out some of our Trustpilot reviews, taken from the Trustpilot website, accurate as of Wednesday, April 23rd 2025.
review from trustpilot

Trustpilot review left on the 21st March 2025

Trustpilot review left 13th March 2025

Trustpilot review left on the 13th March 2025

The bottom line 

Using The New York Pass is like having an all-access VIP pass to the city. With a little planning, an early start, and a strategic mix of attractions, you’ll get the most out of your pass and see the best of NYC. 

So, charge your phone, put on your comfiest shoes, and get ready to explore the city that never sleeps—all while saving big! 

 

Enjoyed this? Check out which travel apps will save you time and money or read our 7 days in NYC itinerary!

Step up your sightseeing with The New York Pass®. We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus you'll enjoy guaranteed savings, compared to buying individual attraction tickets. 

See more, do more, and experience more with The New York Pass® – just choose a pass to get started!  

Alice Padfield
Alice Padfield
Content Manager

Alice is a copywriter in the Content team at Go City®, where she combines her love for travel, literature, food and theatre to craft inspiring content for cultural explorers. From blog articles to TikToks, she creates engaging stories that help travellers uncover hidden gems and must-see spots in every city. Passionate about exploring new destinations, Alice shares her discoveries to help others curate unforgettable itineraries.

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Snap-Happy in NYC: Where to Capture the City’s Best Views

Planning your trip to New York City? Get your camera ready—this city was made for memory-making snaps. From world-famous skylines and glittering nighttime views to charming neighborhoods and larger-than-life street art, we’ve scoped out the most photo-worthy spots across NYC. Whether you’re chasing a legendary selfie, want a dramatic sunset background, or just want to make friends swoon with your social feeds, we’ve got you covered. New York delivers something dazzling every time you step outside—let’s hunt down those legendary shots together!  Our favorite NYC photo opportunities include:  Empire State Building  Top of the Rock Observation Deck  DUMBO & Brooklyn Bridge  Central Park  The Edge at Hudson Yards  Times Square  The High Line  Statue of Liberty & Ellis Island  One World Observatory  MoMA & NYC Street Art  Empire State Building  Does it get more legendary than the Empire State Building? Head up to the open-air 86th-floor observation deck for a sweeping view of Manhattan’s endless city sprawl and the Hudson River slicing through the skyline. Snap a selfie with the spire above you or aim your camera toward Central Park or downtown for that classic city grid perspective.  The vibe is electric—visitors from all over the globe, excitement in the air, the hum of New York below. Evening visits reward you with shimmering city lights, but early mornings shine for fewer crowds and dreamy golden-hour glow. Looking for detail shots? Don’t miss the glittering Art Deco lobby on your way in—it’s a slice of Old New York glam.  Capturing New York from the Empire State Building puts you quite literally above it all. If you’re hoping for a backdrop that oozes New York magic, this is your spot.  Top of the Rock Observation Deck  If you want to catch the Empire State Building in your photo, Top of the Rock at Rockefeller Center is your must-visit. The panoramic deck gives you a front-row seat to both uptown and downtown views—Central Park stretches to the north, and the Empire State Building looks fantastic to the south.  We think magic happens just before sunset, when the city’s glass towers blush with the sun’s last kiss. The vibe? Chic and energetic, with photographers jockeying for the prime angle but always happy to swap stories or share a tip. Don’t forget to wander Rockefeller Plaza, especially during holiday season, when festive displays add even more sparkle to your shots.  Top of the Rock is where you get the postcard-perfect New York—skyscrapers, city lights, and a pop of nature thanks to Central Park.  Central Park  Need a break from city skyscrapers? Central Park feels made for dreamy photos: twisty tree-lined paths, sparkling ponds, bridges straight out of a romance novel, and skyline peeks around every corner. Climb the rocks near the south end for sprawling city-meets-nature shots, or find Bow Bridge for perfect reflection photos.  In spring, cherry blossoms add a candy-pink glow. In fall, fiery leaves light up every frame. Rent a bike or stroll to Bethesda Terrace, where carved stone staircases and rowboats drifting by the fountain feel positively cinematic.  Central Park offers a different mood every season, and the people-watching photo opportunities simply can’t be beat.  The Edge at Hudson Yards  Ready for a little thrill? The Edge at Hudson Yards boasts the city’s highest outdoor sky deck—with glass walls, angled floors, and an open-air “sky steps” area. Ninety stories up, you’ll shoot dramatic cityscapes, all the way to the Statue of Liberty on a clear day.  We love the bird’s-eye view of Midtown’s skyscrapers, plus the jazzy glow of city lights after dark. 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Day or night, this crossroads of the world serves up neon colors, soaring billboards, and a jumble of street performers, costumed characters, and fellow tourists—all adding to the sense you’ve stepped into a Technicolor dream.  Pose beneath the famous red bleachers, snap street-level photos with the ever-changing lights reflecting off puddles, or climb nearby steps for a wide shot of the crowds and chaos. It’s pure sensory overload in the best way.  Times Square doesn’t just say “I’m in New York”—it shouts it from every glowing sign.  Statue of Liberty & Ellis Island  If it’s grand scenery you’re after, hop on a ferry for up-close views of Lady Liberty herself. Shoot her silhouette at sunrise from Battery Park, or circle the statue for photos with blue skies or dramatic city backgrounds.  We especially love ferry shots, wind in your hair, with Lower Manhattan’s skyline behind you. Walk the grounds at Ellis Island for architectural details and emotional storytelling—plus more killer angles toward downtown.  The boat trip adds an element of adventure, and you’ll come away with timeless New York symbols for your scrapbook.  One World Observatory  Looking for a modern twist on city panoramas? One World Observatory, perched atop the city's tallest building, doubles down on wow-factor. The glass walls mean you get jaw-dropping 360-degree views—see the bridges, both rivers, and, when the weather cooperates, even New Jersey!  Inside, interactive displays and stunning design add to the appeal. A tip: stick around for sunset, when golden rays slice between skyscrapers, melting into a sea of lights. The vibes are sophisticated, but the feeling when you look out over the entire city? Sheer wonder.  From up here, you’ll capture the spirit of NYC—reflective, resilient, and innovative.  MoMA & NYC Street Art  Want something more creative than cityscapes? Head indoors to the Museum of Modern Art (MoMA), where masterpieces and design details beg to be photographed—think Picasso, Warhol, and more. Low-lit galleries and dramatic angles give you an artsy edge.  But don’t stop there. NYC’s streets double as open-air galleries. Hunt for colorful murals in Bushwick, Lower East Side, or around the High Line. Buildings wear their creativity with pride, from massive portraits to playful cartoons and statement quotes.  Whether you’re after classic art or alleyway masterpieces, New York’s creative scene puts unforgettable inspiration in every photo.    From sky-high decks to cobblestone streets, New York offers endless opportunities for stunning photos at every turn. These top spots help you frame the city’s energy, creativity, and classic beauty—one unforgettable shot at a time. Just charge your battery, free up some memory, and start exploring—NYC’s best photo backdrops are waiting!    Enjoyed this? Check out NYC’s best hidden gems, and our complete guide to Pride in the city.   Step up your sightseeing with The New York Pass®  We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets.  See more, do more, and experience more with The New York Pass® – just choose a pass to get started! 
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NYC’s Best Winter Markets for Shopping, Snacking & Cheer

Ready to catch New York’s winter magic? When temperatures drop, the city lights up with winter markets where you can nibble on gingerbread, shop for handmade gifts, and soak in a cozy festive spirit. If you’re plotting the perfect holiday trip, you don’t want to miss these markets filled with twinkle lights, steaming cups of cocoa, local makers, and bites that warm you up from the inside out. We’ve rounded up the best winter markets in NYC—get ready for sweet treats, crafty stalls, and plenty of reasons to linger a little longer.    Our favorite winter markets in New York include:  Union Square Holiday Market  Bryant Park Winter Village  Columbus Circle Holiday Market  Grand Central Holiday Fair  Brooklyn Flea Winter Market  Holiday Shops at Hudson Yards  Artists & Fleas at Chelsea Market  Dumbo Holiday Market  Astoria Market Holiday Shopping  South Street Seaport Holiday Market  Union Square Holiday Market  Union Square transforms into a festive wonderland every holiday season, making it a must for both shoppers and people-watchers. The cheerful red-and-white booths twist around the park, offering everything from handcrafted jewelry and ornaments to artisanal candles and cozy scarves (chunky knits, anyone?). You’ll find rows of local artists showing off their creations—think watercolor prints of NYC, pottery, and tiny sculptures. Plus, hot apple cider and German-style bratwursts provide a perfect pick-me-up as you browse.  One of the things we love most? The lively, bustling atmosphere. Locals and tourists rub elbows, buskers play jazzy Christmas carols, and there’s always a whiff of something sweet from bakery stalls. If you need stocking stuffers or that “only in New York” holiday present, you’ll find it here. Bonus tip: Bring cash for small vendors and keep an eye out for locally made lotions and toys you won’t spot anywhere else. Union Square Holiday Market kicks off in mid-November and runs through Christmas Eve—don’t leave town without a stroll!  Bryant Park Winter Village  Bryant Park swaps sunbathers for skaters and shoppers each winter. The Winter Village here is Manhattan holiday charm on overdrive, with more than 170 boutique stalls circling the city’s most scenic ice skating rink. You’ll spot craft chocolates, funky jewelry, tiny gingerbread houses, hot pretzels, and mulled wine all in a single lap. Need a shopping break? Lace up your skates (rental is right there) or warm up at The Lodge, a cozy bar-lounge serving everything from cider to spiked hot chocolate.  The vibe is festive with a side of skyscraper sparkle—midtown all decked out for the holidays, with the Empire State Building as a backdrop and carolers sometimes popping up to serenade the crowds. We love this spot for picking up creative stocking stuffers (ceramic cats! puzzle maps of NYC!) and watching little kids wobble gleefully on their first ice skating adventure. Evening is pure magic with the market stalls lit up under twinkling lights, but mornings are quieter if you want to shop without the crowds.  Grand Central Holiday Fair  Shopping in Grand Central equals style and convenience, especially when winter weather hits. The Holiday Fair sets up shop inside Vanderbilt Hall, so you can shed your layers and browse in toasty comfort. What’s for sale? Browse artisan jewelry, hand-stitched toys, stained glass, and chic handmade bags, all displayed under the soaring curved ceiling.  The atmosphere feels a bit more refined here—less street market, more elegant boutique vibe, with cheerful lights sparkling off gold-leaf moldings. Take a break to admire the iconic constellation ceiling, then nab some locally made chocolates or soaps for last-minute gifts. If you’re traveling by train, it’s a no-brainer stop, and you can duck into Grand Central Market’s gourmet stalls for cheese or pastries to go. The Holiday Fair typically runs from mid-November through December 24.  Brooklyn Flea Winter Market  If your shopping list calls for vintage treasures and quirky collectibles, the Brooklyn Flea’s winter edition has your name all over it. Housed inside Industry City (or another cozy spot, depending on the year), this market brings together dozens of top-notch sellers hawking everything from antique baubles and retro furniture to hand-knit mittens and reclaimed wood crafts.  Street food fans are in luck—look for everything from addictive donuts to global street eats. The creative vibe here draws Brooklyn locals and visitors seeking a one-of-a-kind holiday haul. Come hungry, bring an appetite for discovery, and pencil in a stop at the nearby Industry City food court for ramen, tacos, or super-buzzy hot chocolate afterwards.  Holiday Shops at Hudson Yards  Hudson Yards doesn’t do anything halfway—and its winter market is proof. The Shops transform into a shimmering maze of pop-up boutiques, featuring artisanal jewelry, plush scarves, sophisticated kitchen gadgets, and gifts from local designers. As you wander through futuristic architecture, you’ll discover art installations, selfie-ready decorations, and bold bites—like mochi ice cream or wild mushroom risotto.  The ambience strikes a sleek, modern chord, capped with dazzling holiday light displays and sweeping views of the city skyline from The Edge observation deck. Rest between shopping sprints at a swanky café or people-watch near The Vessel. Late-night shoppers, rejoice—Hudson Yards tends to stay open longer than most other markets.  Dumbo Holiday Market  Is it even winter in Brooklyn without a market visit in Dumbo? Set under the Manhattan Bridge with jaw-dropping views, this market delivers a little bit of everything: crafts, candles, unique jewelry, and handmade ornaments. The backdrop—historic cobblestone streets and the roaring East River—makes this one of the most photogenic stops on the holiday circuit.  Vendors rotate, so there’s always something new to discover, from gourmet chocolates to small-batch soaps and funky greeting cards. Warm up with a local pastry and stroll down to Brooklyn Bridge Park for a little sightseeing. Dumbo’s indie spirit, plus that killer skyline view, will have you feeling festive in no time.  Astoria Market Holiday Shopping  Step off the beaten Manhattan path and check out Astoria Market in Queens. Housed in the Bohemian Hall & Beer Garden, this market showcases local artisans selling jewelry, stationery, artwork, and baked goods—often with a touch of international flair. Friendly sellers are happy to chat about their craft, and the pace here feels refreshingly relaxed.  The real win? You can top off your shopping with a pint of Czech beer or a plate of pierogis in the historic beer garden. Astoria Market typically pops up on December weekends, so time your visit for a unique dose of Queens flavor, away from the crowds.  South Street Seaport Holiday Market  Want your winter market with a side of nautical charm? Head down to the South Street Seaport, where the historic district swaps summer street fairs for holiday huts. The market is compact but curated, with lovingly made gifts—think sea-inspired candles, hand-knit scarves, original artwork, and jars of local honey. Here, the atmosphere is pure magic: cobbled streets glow with fairy lights, and you can sip mulled wine while live music drifts on the crisp harbor air.  The location makes this market especially tempting. After you’ve picked up a few New York-style souvenirs, wander over to the East River for skyline views or pop by the Seaport Museum for a dash of maritime history. With cozy cafés and trendy restaurants all around (try a bowl of lobster bisque at The Fulton or a creative cocktail at Dante Seaport), it’s easy to make a festive day or night out of your visit. Pro tip: Late afternoons bring gorgeous light bouncing off the water and plenty of holiday photo ops by the decorated ships.  Time to get festive  From skyscraper views at Bryant Park to waterfront strolls at South Street Seaport, NYC’s winter markets pack that perfect blend of cheer, creativity, and culinary treats. Whether you’re seeking handmade ornaments, one-of-a-kind art, a steaming mug of cider, or simply want to soak up holiday spirit among twinkling lights, there’s a winter bazaar for every type of traveler in the Big Apple. Pack an extra tote, bring your appetite, and get ready to gift (and snack!) your way through the most magical season in New York City.    Enjoyed this? Check out the city’s best walking tours, and explore NYC’s best hidden gems.   Step up your sightseeing with The New York Pass®  We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets.  See more, do more, and experience more with The New York Pass® – just choose a pass to get started! 
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New York for witches, wizards and magic-obsessed muggles

New York might not have Diagon Alley (yet), but look closely, and the city is full of magic. From wizard-approved shops and Fantastic Beasts filming locations to old libraries, hidden symbols and enchanting attractions, this is a city that rewards the magically curious.
Alice Padfield
Alice Padfield

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