Things to do in Times Square

From technicolor adverts to enigmatic street performers, Times Square is a great place to get acquainted with the razzle-dazzle of New York City.

Published: May 16, 2024
Times Square

With its larger-than-life billboards, scrolling ads, flashing lights and bustling crowds, it's no wonder Times Square is one the top attractions in NYC. And its epicenter at the intersection of 7th and W 45th – complete with a dazzling array of neon billboards and more street performers than you can shake a selfie stick at – is as good a place to start as any. There’s a glut of fun things to do here and in the immediate vicinity of Times Square, so right off the bat, you’ll get to experience several of the city’s most popular attractions, including:

  • Madame Tussauds
  • Big Bus tour
  • Museum of Broadway
  • RiseNY
  • Top of The Rock
  • MoMA
  • …and more!

Bright lights, big city

Woman taking a selfie on Times Square

Times Square is a great place to start your trip to New York City. Go ahead: just gaze up at the ever-changing neon billboards and soak up that iconic New York energy. This may well also turn out to be the place you give your selfie stick the biggest workout, with flashing advertisements at every angle, rows of yellow cabs streaming through, and street performers that run the gamut from Donald Duck to Spider-Man (though note that you’ll be expected to tip handsomely for a snap with these guys). Meanwhile, pretzel stands, hot dog carts and about a zillion other fast-food outlets have you covered for snack attacks (our money’s on the OG New York cheesecake from Junior’s).

If you want to take a deeper dive into Times Square, its sights and its history, you could do a lot worse than this guided walking tour, which takes in the bright lights of Broadway and Times Square in two hours. The tour is included with The New York Pass, which comes loaded with entry to more than 100 top NYC tours, activities and attractions, all for one fixed price, potentially saving you a stash on regular entry fees, meaning more spare dollars for all those essential New York cheesecake and pizza slices.

Big Bus tour

Woman on Times Square

Of course, you could also choose to preserve your legs for stomping around Central Park or climbing Lady Liberty’s precipitous 162 steps. Which is where the Big Bus comes in. A hop-on hop-off bus tour is a great way for newbies to familiarize themselves with New York City. You can hop on just outside the cavernous M&Ms World store on Times Square (NB: also well worth a visit if you’re a fan of candy-based characters and/or in search of the world’s biggest sugar fix). Once on board, expect a lively narration that will leave you with an absolute treasure trove of Big Apple trivia. Find out what’s the one thing you’ll never see on Times Square, and much more. 

There are around 20 stops at which to hop off (and indeed back on) along the Big Bus’s Uptown and Downtown loops – in short, it’s a whistle-stop tour of NYC’s greatest hits, taking in must-see landmarks like the Brooklyn Bridge, Grand Central Station, the Empire State Building, Wall Street and, well, just about anywhere else you can think of. Stay on board for the whole tour and hop back off in Times Square or jump off at any other location you fancy exploring a little more.

Read our complete guide to riding the Big Bus in NYC here.

Madame Tussauds

Madame Tussauds

Want to guarantee yourself a celeb sighting in the Big Apple? Easy! Just mosey on over to Madame Tussauds, where you can snap and schmooze with the A-list to your heart’s content. Well, sort of: we’re talking wax dopplegangers of Tay-Tay, Timothée Chalamet, the Kardashians, Justin Bieber, The Rock and many, many more.

The world-famous wax museum has an outpost right on Times Square, with loads of different zones to explore. Hit up the Glow Gala for the creme de la creme – Tom Cruise, RuPaul, Katy Perry dressed as a giant chandelier – visit Seasons of New York City to hang out with Mariah in her winter Wonderland, and say hey to Spidey, Groot, Loki et al in the MARVEL Hall of Heroes. 

Heck, you can even walk out with a model of your own fair hand, preserved in wax for all eternity (or at least until you accidentally leave it next to the radiator) – extra fees apply for this wacky but memorable souvenir of your visit.

Read our complete guide to visiting Madame Tussauds New York here.

RiseNY

Friends sofa at RiseNY

This one’s for all the thrill seekers out there. RiseNY combines a fun romp through NYC’s contribution to pop culture – think King Kong, Friends, Broadway memorabilia and Biggie’s iconic red tracksuit – before taking you on a mesmerizing ride high above New York. No, silly: not literally! Instead, you’ll strap into your seat for a simulated 4-D adventure, complete with swoops, soars whistling winds and a wraparound screen that scrolls through the best of the New York skyline. You’ll be lifted some 40 feet in the air, giving the really very convincing impression that what you’re experiencing is the real deal.

You can take a deeper dive into what to expect at RiseNY in our complete guide, here.

Museum of Broadway

Broadway street sign

Anyone with even a passing interest in the world of musical theater is sure to get a kick (and maybe even a high kick) out of the Museum of Broadway, where the history of the world’s most celebrated theater district takes center stage.

Don’t know your ‘Circle of Life’ from your ‘Singin’ in the Rain?’ You soon will, with a wealth of immersive exhibits and information to explore, including costumes, set designs, retro memorabilia and more. Skip along the yellow brick road? Check. Strike a pose on a Cabaret chair? Go on then. Hum ‘Oh, What a Beautiful Mornin’ in an Oklahoma! wheat field? When in Rome…

It’s a lot of fun, provides a real peek behind the Broadway curtains, and will leave you with a genuine appreciation of everything that goes on behind the scenes to ensure that the show always goes on. And, with that in mind, you couldn’t be better placed for taking in a Broadway show yourself. Wicked, Hamilton, Chicago The Phantom of the Opera… choose your own adventure and let the music play.

And that’s a wrap on our brief guide to things to do in Times Square!

Please sir, can I have some more?

More? MORE? Oh, ok then. As Times Square is pretty much the center point for all things fun in Midtown Manhattan, here are a few more attractions you can get to within a couple of blocks or so… 

Top NYC attractions close to Times Square

Photographer in MoMA
  1. The Empire State Building. This 1930s Art Deco icon needs little introduction, but we’re going to go ahead and give it one anyway. Rising up out of the Great Depression like some skyscraping space-age superstructure, the ESB remained the world’s tallest building for several decades and – thanks to King Kong – spawned one of the 20th Century’s most iconic movie moments. You can whiz up to its dizzyingly high observation deck just a few blocks southeast of Times Square. Read our complete guide to visiting here.
  2. Top of the Rock. Sticking with natural New York highs, you’ll find this one pretty much just around the corner from Times Square. Another of Manhattan’s stalwart skyscrapers, 30 Rockefeller Plaza is just a couple years younger than the Empire State and – being a near-neighbor – offers some of the best views of its elder sibling in town. Check out our complete TotR guide here.
  3. Radio City Music Hall. And what’s that familiar looking building just next to 30 Rock? Why, it’s only the legendary Radio City Music Hall. Step inside for a peek behind the scenes and a meet and greet with a genuine Radio City Rockette!
  4. MoMA. Or the Museum of Modern Art, if you insist. One of the finest collections of 20th-century art on the planet, MoMA is home to landmark pieces by Pollock, Picasso, Warhol, Rothko and more. You’ll find it northeast of Times Square towards the southern end of Central Park. Follow our walk-through of MoMA’s greatest hits here.

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Kirsten McCroskrie
Kirsten McCroskrie
Content Lead

Kirsten is a Scottish-born and London-based travel writer and copywriter, who’s always planning her next sunny escape. Her passion for solo travel has seen her teaching English in rural Spain, taking a gap year to party in Berlin, and living on the road in South America. As well as Go City, Kirsten has written for Skyscanner, KAYAK, Trainline, Culture Trip, and momondo.

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April in the Big Apple: Spring Surprises You’ll Love

Spring has officially sprung in New York City, and April is when the city sheds its winter layers and struts its stuff. Think pink cherry blossoms floating through the parks, open-air markets humming with energy, and secret rooftop gardens coming back to life. Whether you're visiting for the blooming flowers, world-class events, or just to snack through the city one taco at a time, this guide is here to help you unpack a trip full of unique NYC experiences. Ready for unforgettable views, classic sights, and some spring-only surprises? Let’s dive in.  Our top things to do in NYC this April include:  Central Park  New York Botanical Garden  Edge  Brooklyn Botanic Garden  Luna Park  Whitney Museum of American Art  Best of NYC Cruise by Circle Line  American Museum of Natural History  Harlem Gospel Tour by Inside Out Tours  Picnicking in Prospect Park  New York Botanical Garden: Blossom Bonanza  There’s no better place to get your floral fix than the New York Botanical Garden in The Bronx. April is prime time for their famed Orchid Show and, if you’re lucky, cherry blossom season! The air smells like a perfumer’s dream, and every corner bursts with color—from fields of daffodils to the swirling displays in the Enid A. Haupt Conservatory. You’ll wander winding paths through vibrant tulips, find zen in the Japanese Rock Garden, and maybe even catch a gardening workshop. The vibe? Refreshing, peaceful, and delightfully fragrant. You can plan your day to include a family picnic on the grassy lawns or explore historic buildings like the Stone Mill. Even if you’re just a casual plant fan, being here in April guarantees a total mood boost.  Edge: Sky-High April Views  Why not take in all of springtime NYC from the clouds? The Edge observation deck at Hudson Yards juts right out from the 100th floor, offering views that make everyone pause. The glass floors and angled walls give you thrilling perspectives—snap a pic with the city sprawling beneath your feet. In April, visibility is usually top-notch, so you’ll see the rooftops in bloom, the Hudson sparkling, and the city buzzing with life. The vibe up here? Electric and exhilarating. It’s perfect for sunset (trust us, you’ll want those golden hour photos) and easy to pair with a stroll along the nearby High Line for bonus skyline scouting.  Brooklyn Botanic Garden: Petal Power  Hop the subway to Brooklyn and celebrate Hanami—Japan’s tradition of cherry blossom viewing—right in New York. The Cherry Esplanade at Brooklyn Botanic Garden is legendary, and April is peak petal season. People gather to picnic under the pink clouds, take in the Japanese Hill-and-Pond Garden, and stroll through magnolia groves. The atmosphere is dreamy and festive; you’ll catch spontaneous photo sessions, gentle music, and the satisfied silence of people who’ve finally shrugged off winter. Don’t forget to peek inside the Steinhardt Conservatory for a rainforest fix or lounge on the lawns with a fresh-baked treat from the café.  Whitney Museum of American Art: Spring Art Refresh  April calls for fresh perspectives, and the Whitney delivers with modern American works that spark conversation. Its home in the Meatpacking District is a stunner, with light-flooded galleries and multiple outdoor terraces for skyline photos. We love dropping in to see what contemporary and experimental shows are up—there’s always something new and provocative. In spring, the terrace blooms with sculpture and color, making the museum itself part of the art. If you’re craving a coffee break, the café’s views can’t be beaten. For art lovers, this is a can’t-miss April spot.  Best of NYC Cruise by Circle Line: Waterway Wonders  April is the sweet spot for boarding a Circle Line cruise—temperatures are warm enough for the open deck, but summer crowds are still distant. The Best of NYC Cruise loops you around Manhattan, letting you marvel at famous bridges, historic skyscrapers, and the very best Statue of Liberty angles. The narration is fun and peppered with plenty of juicy NYC trivia. We especially love heading out at golden hour for jazzy light and sparkling views. There’s a relaxed, vacation-y energy onboard—perfect for families and first-timers who want to check off the city’s greatest hits without pounding the pavement all day.  American Museum of Natural History: Rainy Day Wonderworld  April can bring the occasional shower, but you’ll hardly notice once you step inside the mind-boggling American Museum of Natural History. Massive dinosaur skeletons, dazzling gems, and the Hall of Ocean Life wow adults and kids alike. There’s something deeply satisfying about wandering through civilizations, ecosystems, and outer space—all before lunch. IMAX shows and interactive exhibits mean there’s never a dull moment, so go ahead and spend a whole afternoon exploring. The air buzzes with curiosity and discovery, making the museum a go-to April stop when you need a break from chasing cherry blossoms.  Harlem Gospel Tour by Inside Out Tours: Uplift Your Morning  April Sundays in Harlem? Yes, please! The Gospel Tour with Inside Out Tours lets you step right into a Harlem church and experience the soulful sounds that have shaped the neighborhood for generations. You’ll stroll historic streets, learn stories of the Harlem Renaissance, then settle in for a service filled with music that’s heartfelt and absolutely contagious. The community vibe is welcoming and the atmosphere inside the church feels exhilarating—whether you’re religious or not, everyone leaves with spirits lifted. Finish with a hearty brunch at Melba’s: order the chicken and waffles (trust us), and savor Harlem’s blend of old-school hospitality with a dash of cool.  Picnicking in Prospect Park: Brooklyn’s Green Escape  Spring Saturdays were made for Prospect Park, Brooklyn’s vast, leafy playground. The lawns roll out greenery as far as the eye can see, and there’s always a place to spread your blanket under a flowering tree. April means birdwatchers scanning for warblers, families renting pedal boats on the lake, and foodies picking up sandwiches from the legendary Court Street Grocers nearby (don’t miss their pastrami reuben). The park’s relaxed, community-driven vibe makes you feel like you’ve discovered a local secret. If you want to keep the adventure going, check the calendar for food festivals or pop over to Brooklyn Museum next door for art with your sunshine.    Ready for an April trip to remember? NYC in the springtime packs every day with new energy, color, and chances to see the city in a fresh light. Let these experiences make your trip unforgettable!    Enjoyed this? Check out our comprehensive deep dive into Central Park, and hop on a ferry to the world-renowned Statue of Liberty.  Step up your sightseeing with The New York Pass®    We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets.   See more, do more, and experience more with The New York Pass® – just choose a pass to get started! 
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