Things to do in Times Square

From technicolor adverts to enigmatic street performers, Times Square is a great place to get acquainted with the razzle-dazzle of New York City.

Published: May 16, 2024
Times Square

With its larger-than-life billboards, scrolling ads, flashing lights and bustling crowds, it's no wonder Times Square is one the top attractions in NYC. And its epicenter at the intersection of 7th and W 45th – complete with a dazzling array of neon billboards and more street performers than you can shake a selfie stick at – is as good a place to start as any. There’s a glut of fun things to do here and in the immediate vicinity of Times Square, so right off the bat, you’ll get to experience several of the city’s most popular attractions, including:

  • Madame Tussauds
  • Big Bus tour
  • Museum of Broadway
  • RiseNY
  • Top of The Rock
  • MoMA
  • …and more!

Bright lights, big city

Woman taking a selfie on Times Square

Times Square is a great place to start your trip to New York City. Go ahead: just gaze up at the ever-changing neon billboards and soak up that iconic New York energy. This may well also turn out to be the place you give your selfie stick the biggest workout, with flashing advertisements at every angle, rows of yellow cabs streaming through, and street performers that run the gamut from Donald Duck to Spider-Man (though note that you’ll be expected to tip handsomely for a snap with these guys). Meanwhile, pretzel stands, hot dog carts and about a zillion other fast-food outlets have you covered for snack attacks (our money’s on the OG New York cheesecake from Junior’s).

If you want to take a deeper dive into Times Square, its sights and its history, you could do a lot worse than this guided walking tour, which takes in the bright lights of Broadway and Times Square in two hours. The tour is included with The New York Pass, which comes loaded with entry to more than 100 top NYC tours, activities and attractions, all for one fixed price, potentially saving you a stash on regular entry fees, meaning more spare dollars for all those essential New York cheesecake and pizza slices.

Big Bus tour

Woman on Times Square

Of course, you could also choose to preserve your legs for stomping around Central Park or climbing Lady Liberty’s precipitous 162 steps. Which is where the Big Bus comes in. A hop-on hop-off bus tour is a great way for newbies to familiarize themselves with New York City. You can hop on just outside the cavernous M&Ms World store on Times Square (NB: also well worth a visit if you’re a fan of candy-based characters and/or in search of the world’s biggest sugar fix). Once on board, expect a lively narration that will leave you with an absolute treasure trove of Big Apple trivia. Find out what’s the one thing you’ll never see on Times Square, and much more. 

There are around 20 stops at which to hop off (and indeed back on) along the Big Bus’s Uptown and Downtown loops – in short, it’s a whistle-stop tour of NYC’s greatest hits, taking in must-see landmarks like the Brooklyn Bridge, Grand Central Station, the Empire State Building, Wall Street and, well, just about anywhere else you can think of. Stay on board for the whole tour and hop back off in Times Square or jump off at any other location you fancy exploring a little more.

Read our complete guide to riding the Big Bus in NYC here.

Madame Tussauds

Madame Tussauds

Want to guarantee yourself a celeb sighting in the Big Apple? Easy! Just mosey on over to Madame Tussauds, where you can snap and schmooze with the A-list to your heart’s content. Well, sort of: we’re talking wax dopplegangers of Tay-Tay, Timothée Chalamet, the Kardashians, Justin Bieber, The Rock and many, many more.

The world-famous wax museum has an outpost right on Times Square, with loads of different zones to explore. Hit up the Glow Gala for the creme de la creme – Tom Cruise, RuPaul, Katy Perry dressed as a giant chandelier – visit Seasons of New York City to hang out with Mariah in her winter Wonderland, and say hey to Spidey, Groot, Loki et al in the MARVEL Hall of Heroes. 

Heck, you can even walk out with a model of your own fair hand, preserved in wax for all eternity (or at least until you accidentally leave it next to the radiator) – extra fees apply for this wacky but memorable souvenir of your visit.

Read our complete guide to visiting Madame Tussauds New York here.

RiseNY

Friends sofa at RiseNY

This one’s for all the thrill seekers out there. RiseNY combines a fun romp through NYC’s contribution to pop culture – think King Kong, Friends, Broadway memorabilia and Biggie’s iconic red tracksuit – before taking you on a mesmerizing ride high above New York. No, silly: not literally! Instead, you’ll strap into your seat for a simulated 4-D adventure, complete with swoops, soars whistling winds and a wraparound screen that scrolls through the best of the New York skyline. You’ll be lifted some 40 feet in the air, giving the really very convincing impression that what you’re experiencing is the real deal.

You can take a deeper dive into what to expect at RiseNY in our complete guide, here.

Museum of Broadway

Broadway street sign

Anyone with even a passing interest in the world of musical theater is sure to get a kick (and maybe even a high kick) out of the Museum of Broadway, where the history of the world’s most celebrated theater district takes center stage.

Don’t know your ‘Circle of Life’ from your ‘Singin’ in the Rain?’ You soon will, with a wealth of immersive exhibits and information to explore, including costumes, set designs, retro memorabilia and more. Skip along the yellow brick road? Check. Strike a pose on a Cabaret chair? Go on then. Hum ‘Oh, What a Beautiful Mornin’ in an Oklahoma! wheat field? When in Rome…

It’s a lot of fun, provides a real peek behind the Broadway curtains, and will leave you with a genuine appreciation of everything that goes on behind the scenes to ensure that the show always goes on. And, with that in mind, you couldn’t be better placed for taking in a Broadway show yourself. Wicked, Hamilton, Chicago The Phantom of the Opera… choose your own adventure and let the music play.

And that’s a wrap on our brief guide to things to do in Times Square!

Please sir, can I have some more?

More? MORE? Oh, ok then. As Times Square is pretty much the center point for all things fun in Midtown Manhattan, here are a few more attractions you can get to within a couple of blocks or so… 

Top NYC attractions close to Times Square

Photographer in MoMA
  1. The Empire State Building. This 1930s Art Deco icon needs little introduction, but we’re going to go ahead and give it one anyway. Rising up out of the Great Depression like some skyscraping space-age superstructure, the ESB remained the world’s tallest building for several decades and – thanks to King Kong – spawned one of the 20th Century’s most iconic movie moments. You can whiz up to its dizzyingly high observation deck just a few blocks southeast of Times Square. Read our complete guide to visiting here.
  2. Top of the Rock. Sticking with natural New York highs, you’ll find this one pretty much just around the corner from Times Square. Another of Manhattan’s stalwart skyscrapers, 30 Rockefeller Plaza is just a couple years younger than the Empire State and – being a near-neighbor – offers some of the best views of its elder sibling in town. Check out our complete TotR guide here.
  3. Radio City Music Hall. And what’s that familiar looking building just next to 30 Rock? Why, it’s only the legendary Radio City Music Hall. Step inside for a peek behind the scenes and a meet and greet with a genuine Radio City Rockette!
  4. MoMA. Or the Museum of Modern Art, if you insist. One of the finest collections of 20th-century art on the planet, MoMA is home to landmark pieces by Pollock, Picasso, Warhol, Rothko and more. You’ll find it northeast of Times Square towards the southern end of Central Park. Follow our walk-through of MoMA’s greatest hits here.

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Kirsten McCroskrie
Kirsten McCroskrie
Content Lead

Kirsten is a Scottish-born and London-based travel writer and copywriter, who’s always planning her next sunny escape. Her passion for solo travel has seen her teaching English in rural Spain, taking a gap year to party in Berlin, and living on the road in South America. As well as Go City, Kirsten has written for Skyscanner, KAYAK, Trainline, Culture Trip, and momondo.

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Free Fun Near the Empire State Building: NYC’s Best-Kept Secrets

The Empire State Building may steal the spotlight, but Midtown Manhattan is full of surprises for travelers who like their days packed with excitement and their wallets happily intact. Whether you want to soak in urban views, wander historic streets, or dip into a local gallery, you’ll find plenty of zero-dollar adventures right in the heart of the city. We’re scouring the blocks around New York’s most recognizable landmark to share our favorite free experiences—so you can spend big on memories, not admission fees.  Our fave free things to do near the Empire State Building include:  Bryant Park  The New York Public Library (Stephen A. Schwarzman Building)  The Morgan Library’s Free Fridays  Grand Central Terminal  Koreatown Window Shopping  Madison Square Park  Museum at the Fashion Institute of Technology  Penn Station Art & Architecture Walk  Herald Square and Macy’s Wood Escalators  34th Street Urban Art Stroll  Bryant Park  Nestled six blocks north of the Empire State Building, Bryant Park feels like Midtown’s backyard and has something for every flavor of traveler. Want to stretch out on the lawn, people-watch, or join a spontaneous chess match? This is your spot. Summer months bring picnicking crowds and free outdoor yoga, while winter transforms the space with a bustling holiday market and skating rink—the latter free if you bring your own skates.  What makes Bryant Park stand out is its lively, welcoming energy in the center of Manhattan’s skyscrapers. Watch jugglers and street performers, spot locals lost in novels, and find pop-up exhibitions or concerts. There’s even a free games cart stocked with board games, ping-pong, and pétanque. Grab a bench shaded by London plane trees or settle in with a coffee near the carousel. The park pulses with community events—you might stumble on an al fresco movie night or a public art installation. Bryant Park is Midtown’s cure for city stress: lively, green, and buzzing—all at zero cost.  The Morgan Library’s Free Fridays  You might expect an admission fee at The Morgan Library & Museum—a dazzling mansion filled with rare books, music manuscripts and Renaissance art—but every Friday from 5pm to 7pm, the doors swing open for free. J.P. Morgan’s private study is pure Gatsby glamor—red velvet, carved walnut, and rare tomes as far as the eye can see.  You’ll love wandering through airy, sunlit galleries or listening to live music if your visit coincides with one of their events. Exhibitions range from Jane Austen to Bob Dylan; you never know what you’ll find on view. Make sure to peek inside the library’s rotunda: a quiet, gilded dome lined with literary treasures. Free Fridays are perfect for travelers wanting a taste of opulence (and a little culture) with no strings—and no fee.  Grand Central Terminal  Not just a bustling transit hub, Grand Central Terminal is an architectural showstopper—and free to explore! Look up to spot the constellation-studded ceiling mural, spy the mysterious “whispering gallery” outside the Oyster Bar, and journey beneath grand chandeliers that tick away as much history as New York itself.  The vibe here is all bustle and grandeur: miniature worlds play out under the marble arches, from lovers reuniting under the four-faced clock to performance artists surprising shoppers. Walk along the balconies for sweeping views of the concourse or scout out secret nooks. Be sure to look for free art exhibitions in Vanderbilt Hall or seasonal pop-ups. The station brims with stories, and each hall has its own energy—no ticket or purchase necessary.  Koreatown Window Shopping  Just a block south of the Empire State Building, New York’s Koreatown feels like stepping into another world—one where neon lights, sweet pastry shops, K-pop record stores, and beauty boutiques spill onto 32nd Street. You don’t have to splurge to enjoy the sensory overload.  Window shop vibrant skincare and beauty aisles, watch dumpling masters work their magic through restaurant windows, and spot cheerful streams of locals swapping gossip in sidewalk cafés. Many stores give out testers or samples, and there’s plenty to see—from cherry blossom murals to quirky K-pop shrines tucked into tiny shops. The ambience is high-energy, playful and full of surprises—a fantastic, no-cost cultural detour.  Museum at the Fashion Institute of Technology  Fashion-forward but budget-conscious? The Museum at FIT is known for its trendsetting style and (thankfully) free admission. This boutique museum’s rotating exhibitions spotlight everything from glam evening gowns to underground streetwear. Fashion history buffs will adore the permanent collection, overflowing with pieces from the 18th century to today’s Django-cool designers.  Inside, the vibe is sleek and creative. Expect displays that spark conversation—punk jackets, dramatic shoes, glimmering textiles. Take a minute to admire statement-making mannequins and peep at sketches by up-and-coming designers. The museum is never crowded, so you can take your time dissecting every hem and handbag. All you need: curiosity and an appreciation for serious style.  Penn Station Art & Architecture Walk  While Penn Station is best known as a train hub, its labyrinth of corridors hides some surprising free treasures. Recent renovations have splashed public art across walls, columns, and halls—check out installations like Kehinde Wiley’s glass mosaics in the Moynihan Train Hall and the ever-evolving photography shows.  Architecture buffs love tracing the station’s history via interpretive plaques, while folks-watching can feel like its own performance. Don’t miss the old-school Amtrak waiting room for a touch of vintage rail romance, or watch city dwellers sprint for their trains beneath soaring windows. This venue combines gritty authenticity with moments of genuine beauty—and doesn’t cost a dime to explore.  Herald Square and Macy’s Wood Escalators  Herald Square is a microcosm of Midtown’s energy, with lively plazas, oversized flower sculptures, and a parade of street musicians. Snap a photo under the flagship Macy’s awning—then duck inside for a hidden gem: the world’s last remaining wooden escalators, relics from the 1920s.  You can explore all nine Macy’s floors, marvel at the elaborate window displays, and enjoy the scent of fresh florals during the legendary Flower Show (usually in March/April). All the window-shopping, history, and fashion inspiration you can handle—without a price tag attached.  34th Street Urban Art Stroll  Landmarks aren’t the only allure in this neighborhood—34th Street is a mini-gallery of public art, from elaborate street murals to eye-popping installations by international and local artists. Download a free Midtown art walk map or simply wander and spot colorful works tucked into alleys and storefronts.  Keep your eyes peeled for digital billboards displaying ever-changing art, whimsical sculptures brightening the streets, and murals documenting NYC life. Every block brings something fresh—making this stroll a fun way to discover the creative pulse of the city, all without ever having to reach for your wallet.     There’s so much more to Midtown than just staring up at skyscrapers. With a little curiosity and some comfy shoes, you can fill a whole New York day with ingenious, surprising, and totally free experiences near the Empire State Building—each one giving you a fresh angle on the city that never sleeps.  Planning a day full of these no-cost gems means you’ll come away with stories and snapshots unique to your own adventure. Whether you’re into historic hideaways, peaceful parks, or unexpected art, Midtown’s got you covered—and all you have to spend is your time. Happy exploring!    Enjoyed this? Check out our guide to Brooklyn, and discover the best walkin’ tours in NYC.  Step up your sightseeing with The New York Pass®  We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets.  See more, do more, and experience more with The New York Pass® – just choose a pass to get started! 

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