Things to do in Times Square

From technicolor adverts to enigmatic street performers, Times Square is a great place to get acquainted with the razzle-dazzle of New York City.

Published: May 16, 2024
Times Square

With its larger-than-life billboards, scrolling ads, flashing lights and bustling crowds, it's no wonder Times Square is one the top attractions in NYC. And its epicenter at the intersection of 7th and W 45th – complete with a dazzling array of neon billboards and more street performers than you can shake a selfie stick at – is as good a place to start as any. There’s a glut of fun things to do here and in the immediate vicinity of Times Square, so right off the bat, you’ll get to experience several of the city’s most popular attractions, including:

  • Madame Tussauds
  • Big Bus tour
  • Museum of Broadway
  • RiseNY
  • Top of The Rock
  • MoMA
  • …and more!

Bright lights, big city

Woman taking a selfie on Times Square

Times Square is a great place to start your trip to New York City. Go ahead: just gaze up at the ever-changing neon billboards and soak up that iconic New York energy. This may well also turn out to be the place you give your selfie stick the biggest workout, with flashing advertisements at every angle, rows of yellow cabs streaming through, and street performers that run the gamut from Donald Duck to Spider-Man (though note that you’ll be expected to tip handsomely for a snap with these guys). Meanwhile, pretzel stands, hot dog carts and about a zillion other fast-food outlets have you covered for snack attacks (our money’s on the OG New York cheesecake from Junior’s).

If you want to take a deeper dive into Times Square, its sights and its history, you could do a lot worse than this guided walking tour, which takes in the bright lights of Broadway and Times Square in two hours. The tour is included with The New York Pass, which comes loaded with entry to more than 100 top NYC tours, activities and attractions, all for one fixed price, potentially saving you a stash on regular entry fees, meaning more spare dollars for all those essential New York cheesecake and pizza slices.

Big Bus tour

Woman on Times Square

Of course, you could also choose to preserve your legs for stomping around Central Park or climbing Lady Liberty’s precipitous 162 steps. Which is where the Big Bus comes in. A hop-on hop-off bus tour is a great way for newbies to familiarize themselves with New York City. You can hop on just outside the cavernous M&Ms World store on Times Square (NB: also well worth a visit if you’re a fan of candy-based characters and/or in search of the world’s biggest sugar fix). Once on board, expect a lively narration that will leave you with an absolute treasure trove of Big Apple trivia. Find out what’s the one thing you’ll never see on Times Square, and much more. 

There are around 20 stops at which to hop off (and indeed back on) along the Big Bus’s Uptown and Downtown loops – in short, it’s a whistle-stop tour of NYC’s greatest hits, taking in must-see landmarks like the Brooklyn Bridge, Grand Central Station, the Empire State Building, Wall Street and, well, just about anywhere else you can think of. Stay on board for the whole tour and hop back off in Times Square or jump off at any other location you fancy exploring a little more.

Read our complete guide to riding the Big Bus in NYC here.

Madame Tussauds

Madame Tussauds

Want to guarantee yourself a celeb sighting in the Big Apple? Easy! Just mosey on over to Madame Tussauds, where you can snap and schmooze with the A-list to your heart’s content. Well, sort of: we’re talking wax dopplegangers of Tay-Tay, Timothée Chalamet, the Kardashians, Justin Bieber, The Rock and many, many more.

The world-famous wax museum has an outpost right on Times Square, with loads of different zones to explore. Hit up the Glow Gala for the creme de la creme – Tom Cruise, RuPaul, Katy Perry dressed as a giant chandelier – visit Seasons of New York City to hang out with Mariah in her winter Wonderland, and say hey to Spidey, Groot, Loki et al in the MARVEL Hall of Heroes. 

Heck, you can even walk out with a model of your own fair hand, preserved in wax for all eternity (or at least until you accidentally leave it next to the radiator) – extra fees apply for this wacky but memorable souvenir of your visit.

Read our complete guide to visiting Madame Tussauds New York here.

RiseNY

Friends sofa at RiseNY

This one’s for all the thrill seekers out there. RiseNY combines a fun romp through NYC’s contribution to pop culture – think King Kong, Friends, Broadway memorabilia and Biggie’s iconic red tracksuit – before taking you on a mesmerizing ride high above New York. No, silly: not literally! Instead, you’ll strap into your seat for a simulated 4-D adventure, complete with swoops, soars whistling winds and a wraparound screen that scrolls through the best of the New York skyline. You’ll be lifted some 40 feet in the air, giving the really very convincing impression that what you’re experiencing is the real deal.

You can take a deeper dive into what to expect at RiseNY in our complete guide, here.

Museum of Broadway

Broadway street sign

Anyone with even a passing interest in the world of musical theater is sure to get a kick (and maybe even a high kick) out of the Museum of Broadway, where the history of the world’s most celebrated theater district takes center stage.

Don’t know your ‘Circle of Life’ from your ‘Singin’ in the Rain?’ You soon will, with a wealth of immersive exhibits and information to explore, including costumes, set designs, retro memorabilia and more. Skip along the yellow brick road? Check. Strike a pose on a Cabaret chair? Go on then. Hum ‘Oh, What a Beautiful Mornin’ in an Oklahoma! wheat field? When in Rome…

It’s a lot of fun, provides a real peek behind the Broadway curtains, and will leave you with a genuine appreciation of everything that goes on behind the scenes to ensure that the show always goes on. And, with that in mind, you couldn’t be better placed for taking in a Broadway show yourself. Wicked, Hamilton, Chicago The Phantom of the Opera… choose your own adventure and let the music play.

And that’s a wrap on our brief guide to things to do in Times Square!

Please sir, can I have some more?

More? MORE? Oh, ok then. As Times Square is pretty much the center point for all things fun in Midtown Manhattan, here are a few more attractions you can get to within a couple of blocks or so… 

Top NYC attractions close to Times Square

Photographer in MoMA
  1. The Empire State Building. This 1930s Art Deco icon needs little introduction, but we’re going to go ahead and give it one anyway. Rising up out of the Great Depression like some skyscraping space-age superstructure, the ESB remained the world’s tallest building for several decades and – thanks to King Kong – spawned one of the 20th Century’s most iconic movie moments. You can whiz up to its dizzyingly high observation deck just a few blocks southeast of Times Square. Read our complete guide to visiting here.
  2. Top of the Rock. Sticking with natural New York highs, you’ll find this one pretty much just around the corner from Times Square. Another of Manhattan’s stalwart skyscrapers, 30 Rockefeller Plaza is just a couple years younger than the Empire State and – being a near-neighbor – offers some of the best views of its elder sibling in town. Check out our complete TotR guide here.
  3. Radio City Music Hall. And what’s that familiar looking building just next to 30 Rock? Why, it’s only the legendary Radio City Music Hall. Step inside for a peek behind the scenes and a meet and greet with a genuine Radio City Rockette!
  4. MoMA. Or the Museum of Modern Art, if you insist. One of the finest collections of 20th-century art on the planet, MoMA is home to landmark pieces by Pollock, Picasso, Warhol, Rothko and more. You’ll find it northeast of Times Square towards the southern end of Central Park. Follow our walk-through of MoMA’s greatest hits here.

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Kirsten McCroskrie
Kirsten McCroskrie
Content Lead

Kirsten is a Scottish-born and London-based travel writer and copywriter, who’s always planning her next sunny escape. Her passion for solo travel has seen her teaching English in rural Spain, taking a gap year to party in Berlin, and living on the road in South America. As well as Go City, Kirsten has written for Skyscanner, KAYAK, Trainline, Culture Trip, and momondo.

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Your Guide to NYC in March: Museums, Parks, Parades & More

Dust off your sneakers and let the spring sunshine guide you—March is an underrated gem in the NYC calendar. As the city stretches out of winter and the first flowers nudge their way into Central Park, New York sparkles with new possibilities. Whether you’re dreaming of sky-high observation decks, world-famous museums, or getting swept up in St. Patrick’s Day celebrations, NYC in March is packed with energy. We’ve rounded up the best ways to soak up the magic, from cherry blossoms to Broadway, so you can create your perfect New York adventure.  Our fave things to do in NYC in March include:  Empire State Building  American Museum of Natural History  Central Park  The High Line  St. Patrick’s Day Parade  New York Botanical Garden  Museum of Modern Art (MoMA)  Luna Park (Coney Island)  Ride the Landmark Circle Line Cruise  Chelsea’s art galleries and food scene  Empire State Building: See NYC Wake Up to Spring  There’s something special about the Empire State Building in March. The lines, for starters, are usually shorter, so you can zip to the top and catch those wide-open views in almost no time. Step onto the 86th-floor deck and take in the city shaking off its winter chills: Central Park’s first hints of green, the gleam of the East River, and the skyscrapers shimmering in the softer spring sunlight. Early evening up here is magical—the city glows gold as the sun sets, and you’ll often have plenty of elbow room for uninterrupted skyline snaps.  The vibe in March is fresh and upbeat, with visitors from all over the world—and maybe even a few locals rediscovering their home turf. Don’t forget to check out the immersive exhibits on your way up; the story of this building’s construction is legendary, and the old-fashioned “Dare to Dream” exhibit is a great reminder of New York’s can-do energy.  American Museum of Natural History: Explore, Wonder, and Wow  March can bring a chill or rain, but who cares when you can lose yourself in the wonders of evolution, cosmic mysteries, or a towering T. rex? The American Museum of Natural History delivers pure discovery, whether you’re a first-timer or a seasoned skeptic of museum fatigue. Kids go wild for the dinosaur skeletons and glittering gemstones, while grown-ups tend to linger in the Hall of Biodiversity or the ever-popular Hayden Planetarium.  In March, special exhibits start blooming alongside the city’s flowers—look out for interactive science events, butterfly conservatories, or fresh planetarium shows. The museum’s grand halls are perfect for leisurely wandering, and the Rose Center’s glass-walled space feels extra bright in the newly lengthening daylight.  If you finish up and fancy more culture, MoMA is just a subway hop away—double up for a day that blends both art and science.  The High Line: Urban Park with Spring Surprises  Walking the High Line in March is like watching a garden wake up in the sky. This elevated park runs above the city’s bustling streets, weaving through Chelsea’s art district and flanked by modern architecture and bold murals. Early spring bulbs begin to pop, and you might catch the first blooms of magnolias and crocuses.  The High Line feels both energetic and peaceful—locals sun-lounge on wooden recliners while out-of-towners snap photos of the Hudson River views. From the Whitney Museum at its southern end to the food vendors that start reappearing as the weather warms, the route is full of quirky surprises: sculpture gardens, city overlooks, and even live performances.  As you stroll, duck into Chelsea Market for a gourmet coffee or a treat from one of the city’s favorite bakeries—Levain’s chocolate chip cookie is soft, gooey, and totally worth the calorie count.  St. Patrick’s Day Parade: Get a Taste of Irish New York  March in NYC means St. Patrick’s Day takes over Manhattan in the best possible way. The annual parade on Fifth Avenue is bold, joyous, and completely free to watch—think bagpipes, dancers, marching bands, and thousands of bright-green outfits. Everyone’s a little bit Irish for the day, with bars and eateries serving festive specials and historic churches along the route decked out with flags.  What sets the NYC parade apart? Maybe it’s the sheer energy of the crowd or the stunning backdrop of Midtown’s grand architecture. For a real taste of the city, start your day with an Irish breakfast at The Perfect Pint (don’t miss their fluffy soda bread) or a Guinness-infused beef pie at Connolly’s, then stroll over to join the celebrations.  You’ll catch glimpses of the Rockefeller Center ice rink and St. Patrick’s Cathedral—if the parade crowds are too much, step inside for a serene moment or dive into the Rockefeller Center tour for a fascinating look at the art and history behind the plaza.  New York Botanical Garden: A Burst of Blooms in the Bronx  Spring comes early and spectacularly at the New York Botanical Garden. Every March, the Orchid Show transforms their Victorian glasshouse into a tropical wonderland—imagine clouds of color, delicate fragrances, and elaborate living sculptures. Wander outdoor gardens, too, and spot the first crocuses and snowdrops braving the March air.  This is a perfect escape when you crave green space and time to recharge. The Garden’s winding paths are peaceful, with regular birdlife and the occasional cheeky squirrel. Special events often pop up this month—keep an eye out for horticultural talks, family workshops, and after-hours evenings.  Once you’re done, the Bronx’s Little Italy is nearby. Arthur Avenue offers some of the city’s most authentic cannoli and espresso in old-school, family-run bakeries.  Luna Park: Feel the Rush at Coney Island  Yes, Luna Park opens for the season in March! When the weather’s mild, there’s no better way to shake off any winter cobwebs than with a ride on the legendary Cyclone rollercoaster. The atmosphere is pure joy: boardwalk games, sweet cotton candy, colorful lights, and that unbeatable Atlantic breeze.  Even if you don’t fancy the rides, the scene is classic NYC—life-guard towers, amusements, and old-school pizza joints like Totonno’s (where the Margherita pizza is famous for its smoky crust). Luna Park’s mixture of nostalgia and excitement is perfect for families, couples, or anyone who wants to feel like a kid again.  If the wind gets brisk, pop into the nearby New York Aquarium or stroll the boardwalk, watching the waves as you snack on a Nathan’s Famous hot dog. Luna Park makes for a perfect quirky daytrip, easy to reach on the subway and sure to leave you grinning.  Landmark Cruise by Circle Line: Take in NYC’s Legendary Sights from the Water  When you want that wow-worthy introduction (or re-introduction!) to the city’s sweeping skyline, hop aboard the Circle Line’s Landmark Cruise. March is a surprisingly pleasant time for a boat ride—the air’s brisk but invigorating, and you won’t have to jostle for a window seat. The cruise glides beneath famed bridges, alongside stunning waterfront landmarks, and all the way out to wave at Lady Liberty herself.  We love how this experience layers real New York stories with unbeatable views. Knowledgeable guides share fascinating tidbits about hidden spots and local history as you drift by—the sort of trivia that makes you see the city with fresh eyes. Snap a selfie with the Statue of Liberty in the background or watch the city unfold behind sheets of early spring sunlight. There’s a full concession stand on board (hello, hot chocolate and New York pretzels), so you can sip and snack as you glide past it all.  If you’ve got energy afterward, you’re already close to Midtown’s theaters and the bustling streets around Times Square—perfect for diving into the next phase of your March day out.  Chelsea’s Art Galleries and Food Scene: Creative Energy All Around  Chelsea hums with creative energy, especially in early spring. Slip into a cluster of inspiring art galleries along West 20th to West 28th streets—no ticket needed. You’ll find contemporary installations, photography shows, emerging artists, and maybe even an opening night with free wine and discussions. The neighborhood’s industrial-chic vibe and airy white-walled galleries make art-hopping here feel exciting and accessible, whether you’re a serious art buff or just curious.  When you’re ready for a break, Chelsea Market is a must. This sprawling indoor food hall teems with the city’s best bites. Order a classic lobster roll from Cull & Pistol, dig into a taco trio at Los Tacos No. 1, or try Doughnuttery’s cinnamon-sugar bites for a sweet boost. The market’s seating areas are perfect for people-watching, and the surrounding shops make for great browsing in case of a spring rain shower.  Best of all, the High Line is just steps away. After refueling, stroll this elevated park’s length to cap off your Chelsea afternoon with art, views, and a burst of March blooms.  Bonus: Embrace NYC’s Spring Festivals  March brings bursts of festivals and pop-ups you won’t find any other time. Keep your eyes open for the Macy’s Flower Show at Herald Square, an over-the-top floral fantasy blooming across the store’s entire ground floor. Meanwhile, foodies can delight in NYC Restaurant Week’s lingering specials, often running into early spring with unbeatable prix-fixe menus.  Another unmissable event is Asia Week New York—a dazzling collaboration of museums, galleries, auction houses and cultural institutions, celebrating the best of Asian art and culture. From immersive exhibits to neighborhood walking tours, these pop-up happenings turn the city into a festival of creativity.  Ready to Make March in NYC Unforgettable?  Whether you’re conquering observation decks, getting swept up in parade cheer, finding serenity in a botanic garden, or savoring lobster rolls and world-class art, March in New York City delivers the best of both winter’s cozy comfort and spring’s reawakening spirit. There’s no wrong way to dive into the action—just bring comfy shoes, your sense of adventure, and a healthy appetite for something new.    Enjoyed this? Uncover NYC’s best hidden gems, and learn which tourist traps you should avoid.   Step up your sightseeing with The New York Pass®    We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets.   See more, do more, and experience more with The New York Pass® – just choose a pass to get started! 
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