Most Popular Tourist Attractions in New York - Top 10

Published: May 16, 2024
New York skyline with the Statue of Liberty in the foreground

No one could ever accuse The Big Apple of lacking bite when it comes to world-beating tourist attractions. From Brooklyn Bridge to the bright lights of Broadway, Central Park to the Statue of Liberty, MoMa to The Met, and the Empire State Building to Edge, there’s something for everyone here, and then some! Dive in for our guide to 10 of New York’s most popular tourist attractions…

Central Park

Belevedere Castle in Central Park, New York

NYC icons don’t come much bigger than Central Park. Explore 843 acres of manicured gardens, rocky ravines and pleasant glens but, fear not, if that sounds like a lot of hard work there are over 9,000 benches on which to rest weary legs. And, you know, you can also just leave your adventurer hat at home and potter around a few key Central Park attractions instead. We’re talking the peaceful, elm-shaded Strawberry Fields memorial to John Lennon, the romantic Bethesda Fountain, the meandering path that snakes around the Jacqueline Kennedy Onassis Reservoir, the Metropolitan Museum of Art, and Belvedere Castle, a fairytale folly that doubles as a weather station. Hire a bicycle to see the sights at a leisurely pace or – why the heck not – strap on your roller skates and cruise the broad leafy avenues in style.

The Statue of Liberty

Man photographing the Statue of Liberty

Believe it or not, the Statue of Liberty isn’t even one of NYC’s most-visited attractions, despite being indisputably its most iconic. That’s because the majority tend to view it from Manhattan observation platforms (more on these later), or perhaps from the Staten Island Ferry, rather than disembarking at Liberty Island itself for the real deal. But in fact nothing beats getting right up close with a roundtrip to Ellis Island, where you can visit the Immigration Museum and even set foot inside sections of the Green Goddess herself. Those with a head for heights will likely thrill to the idea of getting right to the heart (or indeed crown) of the definitive emblem of American freedom, with a 354-step climb up the internal staircase and into the famous headgear. A positively regal experience.

MoMA

Tourists admiring a sculpture at the Museum of Modern Art (MoMA) in New York

If you’re only going to visit one art museum in New York, make it MoMA, the most popular and arguably the best. Here, over 200,000 pieces of 20th and 21st Century art occupies some 700,000 square feet of prime Midtown Manhattan real estate. Dive in for some of the most famous modern masterpieces on the planet, including Dalí’s The Persistence of Memory, Van Gogh’s Starry Night and Warhol’s Campbell’s Soup Cans, to namecheck just a few. In a word: wow.

Natural Highs

Manhattan skyline, including the Empire State Building

New York has more sky-high observation decks than you can shake a very large stick at, many of which feature regularly in lists of the most popular tourist attractions in town. It’s not hard to see why. Just zip to the top of the One World Trade Center, Empire State Building or Rockefeller Center and let those far-reaching views across the iconic Manhattan skyline do the talking. You can even (gulp) take an al fresco stroll across the top of the 30 Hudson Yards building at relative newbie Edge, an experience for which only those with nerves of absolute steel need apply. Check out our comparisons between some of the biggest hitters here and here.

American Museum of Natural History

Easter Island head at the American Museum of Natural History

Who doesn’t love a natural history museum, am I right? And this one’s a doozy. Set inside a purpose-built 19th-century Romanesque Revival building on the edge of Central Park, its labyrinthine interiors showcase millions of ancient relics that chart the entire story of life on Earth. Highlights of this mind-bogglingly vast collection include a 122-foot-long titanosaur skeleton, a 34-ton section of the 200-ton Cape York meteorite, an Easter Island head statue, and an epic butterfly vivarium with around 1,000 of the free-flying critters. 

Times Square

Classic yellow cabs and bright lights on Times Square, New York

It’s a fact universally acknowledged that no one leaves Manhattan without first bagging a selfie amid the dazzling lights and iconic yellow cabs of Times Square. Heck, you can even have your beautiful face beamed onto the huge digital billboard – your 15 seconds of fame for a mere $40. Bargain.

Grand Central Terminal

Grand Central Terminal in New York

It takes a special kind of train station to make it into any city’s top 10 most popular attractions, let alone somewhere like NYC, but then the Grand Central Terminal is no ordinary station. Insta addicts flock to this Beaux-Arts beauty for its epic architecture and features that include a massive astrological ceiling mural (2,500 stars, fact fans), glittering chandeliers, the famous four-faced information-booth clock, and a fun whispering gallery. So good, in fact, that you’ll probably miss the train you rushed here to catch.

9/11 Memorial and Museum

US flag at the 9/11 Memorial and Museum in New York

Built on the former site of the World Trade Center, this stunning memorial and museum tells the human stories behind the tragic events of September 11, 2001, combining moving personal testimonies and memorabilia with multimedia presentations to provide a real insight into the day's events. The courageous stories told by survivors and first responders are frankly awe-inspiring, and twin reflecting pools – each almost an acre in size – provide serene spots for quiet remembrance.

Coney Island

Young couple on a ride at Coney Island, New York

Unleash your inner child in the birthplace of the theme park. There have been rides at Coney Island since the late 19th Century and the oldest ride still operating here – the 150-foot-tall Wonder Wheel in Deno’s Wonder Wheel Amusement Park – has been thrilling kids young and old for well over 100 years now. For more modern kicks, hit up the revived and revamped Luna Park, where 21st-century coasters with names like Cyclone, The Tickler and Thunderbolt are every bit as nerve-jangling as they sound. 

Broadway

Theater stage

Yes, Broadway shows can be a little pricey, but there’s really no better place on the planet to take in a spot of high-end drama or musical theater. Here’s where the likes of Meryl Streep, James Earl Jones, Julie Andrews and Idina Menzel cut their teeth. And where you, dear reader, can see the stars of today (and tomorrow) singing their lungs out at huuuge shows like Chicago, Hamilton, Wicked and The Lion King. Indeed, an evening of musical theater on Broadway might just be the quintessential Manhattan night out.

Save on New York’s most popular tourist attractions

Save on admission to New York attractions with the New York Pass. Check out @NewYorkPass on Instagram for the latest top tips and attraction info.

Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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woman in a winter coat looking out at the nighttime NYC skyline
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Winter Wonders: What To Do in NYC This January

So you’ve picked January to visit New York City. Smart move! The holiday crowds have thinned, the streets dazzle with winter’s glow, and the city’s cafés and cultural gems offer the kind of warmth only NYC can provide. Whether you’re bundled up gazing over frosty skyscrapers or sipping decadent hot chocolate after a museum adventure, you’ll discover January is an underrated gem for jaw-dropping views, unforgettable shows, and crowd-free sightseeing. Ready to dive in? Let’s uncover the fun and frosty secrets of the city that never sleeps—even in the snow.  Our favorite things to do in January in NYC include:  Empire State Building  The American Museum of Natural History  Central Park  MoMA  Broadway and Times Square Tour  One World Observatory  Harlem Gospel Concert  See 30+ Top New York Sights Walking Tour  Cozy Cafés in Greenwich Village  Edge  Empire State Building: Classic Views with a Wintery Twist  Blizzards and brisk winds might dominate the forecast, but nothing compares to standing atop the Empire State Building in January. Trust us, this is as close as you’ll get to feeling like NYC royalty. The observatory deck offers panoramic views of glittering city lights, with Central Park and the skyline dusted in snow—truly magical. Early mornings and twilight hours especially deliver picture-perfect vistas, and you’ll appreciate shorter lines and quieter crowds during the post-holiday lull. Indoors, fascinating exhibits tell the story of the building’s storied past, from its Art Deco architecture to its starring role in Hollywood films. Head up, zip your coat, and experience NYC’s signature statement in peace—you’ll feel on top of the world, literally and metaphorically.  Central Park: Snowy Strolls and Hot Chocolate Detours  Central Park is a year-round wonderland, but January gives it that special “secret garden” touch. Snow transforms the landscape into a dreamy, peaceful oasis—ideal for brisk winter walks, sledding near Pilgrim Hill, or simply snapping pics of Bow Bridge dusted with frost. The city’s horse-drawn carriages and skating rink at Wollman Rink bring old-school charm, while cafes along the park’s fringes dish out warm drinks and treats to refuel chilly fingers. For something different, rent a bike (weather permitting!) or take a guided walking tour—every cold breath feels invigorating when you’re surrounded by nature and classic skyline views. On snowy days, the park quiets down, making it feel like your own personal movie set.  MoMA: Get Lost in Modern Art (and the Gift Shop)  When the cold really bites, surround yourself with creativity at The Museum of Modern Art. Step off the busy Midtown streets and straight into masterpieces like Van Gogh’s Starry Night, Monet’s water lilies, and a rotating cast of modern icons. The galleries elegantly transition from classic to contemporary, so you can hop from Andy Warhol to immersive installations in minutes. What makes MoMA extra delightful in January? You’ll find more room to savor each work, staff ready to dish out fun anecdotes, and a gallery café serving top-notch coffee and pastries. Don’t skip the design shop on your way out—treat yourself to a poster or quirky NYC gadget, just because.  Broadway and Times Square Tour: Lights, Legends, and Winter Excitement  Love the buzz of Broadway but not the chaotic crowds? January is a fantastic time to discover the magic of Times Square with fewer elbows in the way. On a guided Broadway and Times Square tour, you’ll dash through hidden passageways, peek into legendary theaters, and hear juicy backstage tales—all while the famous neon lights bounce off the occasional winter flurry. Guides add color and character, bringing theater history to life and delivering pro tips for scoring same-day tickets to the season’s hottest shows. Afterward, warm up at a classic diner or tick off a bucket-list show with seats that are suddenly easier to snag. There’s no place quite like Broadway under the winter glow.  One World Observatory: City Views Above the Snow  High above the bustle of Lower Manhattan, One World Observatory gives you a true sense of the city’s scale—especially dramatic in January when frosted rooftops stretch to the horizon. Ride the sky pod elevator (it’s an immersive experience in itself!) and step out onto sprawling glass panels with 360-degree views. There’s something soothing about gazing at the snowy cityscape, the Statue of Liberty standing tall, and the rivers shimmering in the winter sunlight. Inside, interactive exhibits provide a fascinating look at NYC’s history and culture, and if hunger hits, the café lets you nibble and sip with a view you won’t soon forget. It’s a winter perch you’ll be talking about all year.  See 30+ Top New York Sights Walking Tour: Pack in the Pageantry  If you’re eager to experience as much of NYC as you can in one hit, the “See 30+ Top New York Sights” walking tour is your best bet. Guided in small, friendly groups, you’ll tick off everything from the Flatiron Building and Grand Central to secret alleyways and awe-inspiring architectural gems. In January, your guide will tailor the pace for brisk weather and share insider tips for the best winter eats and cozy photo stops. Expect loads of quirky stories, fun facts, and helpful recommendations for further exploring—plus plenty of opportunities to duck inside for coffee or a bite along the route. It’s the ultimate winter sampler of New York’s greatest hits.  Cozy Cafés in Greenwich Village: Warm Up Like a Local  January is café season in NYC, and nowhere does cozy quite like Greenwich Village. Tucked among brownstones and tree-lined streets, you’ll find quirky coffee shops like Caffè Reggio—where the original cappuccino machine gleams behind the counter, and boho décor transports you straight to 1920s New York. For something more modern, Partners Coffee serves up rich lattes perfect for sipping solo or with friends. Chocolaterie MarieBelle tempts with thick, European-style hot chocolate and dreamy pastries, all savored from plush armchairs in a jewel-box setting. Whether you’re craving a tranquil nook to journal or just want to recharge between sights, the Village’s café culture delivers on charm and warmth.  Edge: Thrills, Heights, and Skyline Selfies  Looking for adventure with a view? Edge in Hudson Yards lifts you to the highest outdoor sky deck in the Western Hemisphere. The triangular glass floor lets you look down on the city streets, while the open-air terrace frames the skyline in all its snow-dusted glory. Even the bravest selfie-takers get a jolt of excitement here—those transparent walls deliver unobstructed panoramas (and just a little bit of vertigo). Indoors, you’ll find stylish lounges serving snacks and drinks that make it easy to linger longer. Visiting Edge in January means fewer folks crowding the best spots—even the wind feels exhilarating, rather than biting, when you’re grinning ear-to-ear at the city at your feet.    That’s our deep-dive guide to January in NYC—whether you’re chasing snowy vistas, world-class art, or a steaming mug of cocoa, there’s something here to thrill every winter wanderer. January rewards the curious with a quieter, more intimate side of the city—and plenty of opportunities to make new memories without wrestling the crowds.    Enjoyed this? Check out our guide to the best musical attractions in the city, and explore NYC’s best green spaces.  Step up your sightseeing with The New York Pass®    We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets.   See more, do more, and experience more with The New York Pass® – just choose a pass to get started! 
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